The Anatomy of a Successful Account Based Everything Play

Presented by

Justin Gray, CEO & Founder, LeadMD

About this talk

n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.

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