Exploring Various Ways to Acquire New Email Subscribers

Presented by

Pilar Bower; Optimization & Email Strategist, Red Door Interactive

About this talk

List growth and regular evaluation of list quality should be near the top of your email marketing priority list and this session will cover various strategies you can use to acquire new email subscribers. From website optimization and form testing to mobile/SMS to offline opt in best practices, find out what opportunities you may be missing out on to build your email contact list. This presentation will provide an overview of how to implement these tactics as well as examples and case studies of them in use.

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