How Can Local Advertising Better Monetize Mobile Apps?

Presented by

Chetan Sharma, Chetan Sharma Consulting, and Will Hsu, AT&T Interactive

About this talk

Mobile advertising is getting more local, resulting in better eCPM’s for mobile publishers and a better experience for users. Join a discussion with mobile advertising industry leaders Chetan Sharma of Chetan Sharma Consulting and Will Hsu, Chief Product Officer at AT&T Interactive as they address the future of mobile advertising and how mobile publishers can monetize their apps.

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