Account Based Multi-Touch Attribution Modeling: A Practical Approach

Presented by

Grant Grigorian, CEO and Co-Founder, Path to Scale

About this talk

Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization - but how should we approach measuring account based marketing strategies? How are account based attribution models different from more traditional models? In this webinar we will explore how to think about account based multi-touch marketing attribution and provide practical advice on how to get started. We'll also show example dashboards and business use-cases for the derived metrics. Join us to get your questions answered so you can get started with your own modeling!

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