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Video: Influencers to Brand Advocates

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Guy Kawasaki, Alltop; Don Bulmer, SAP; Michael Fauscette, IDC and moderated by Barbara French
Social media has enabled business professionals to quickly grow large spheres of influence in targeted industries. These power users hold the key for marketers trying to gain access to their niche audiences. The question is how to identify who the key B2B influencers are, how do you rise above the noise to capture their attention, and how do you encourage them to become advocates for your brand. Hear from these influencers themselves as they present live from the BrightTALK San Francisco office sharing what attracts them and learn how you can influence the influencer to become a brand advocate.
Mar 17 2011
60 mins
Video: Influencers to Brand Advocates

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  • Title: Video: Influencers to Brand Advocates
  • Live at: Mar 17 2011 3:00 pm
  • Presented by: Guy Kawasaki, Alltop; Don Bulmer, SAP; Michael Fauscette, IDC and moderated by Barbara French
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