SUBSCRIBERS, FANS & FOLLOWERS: Email, Facebook & Twitter Insights

Presented by

Jeff Rohrs; VP of Marketing, Exact Target & Morgan Stewart; Co-Founder & CEO, Trendline Interactive

About this talk

As one-to-one marketing channels fragment, companies are challenged to build three different audiences—subscribers, fans & followers—with three very different sets of expectations. Join Trendline Interactive’s Morgan Stewart & Exact Target’s Jeff Rohrs as they share key insights from our SUBSCRIBERS, FANS, & FOLLOWERS research and explore how some of today's biggest brands are profiting from cross-channel communications.

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Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.