Panel Session - Business Gets Social: What’s Your Strategy?

Presented by

Rachel Phillips, Technical Director, Oracle; Steve Walker, VP, Oracle EMEA; Neil Fenton, Founder, 10Duke Software

About this talk

Business Gets Social – What is Your Strategy? •Why is there such an interest in organisations using social experience platforms, can they really attract new customers, help sell new services or even lower operational costs? •What does becoming social really mean in terms of new business models, technology requirements and changes to strategy? •Which companies are getting it right and what can we learn from them? Join this roundtable panel session and participate in the debate which will answer some of the important questions facing organisations today around the whole social business movement. The panel will include Oracle’s UK Technology Director, Enterprise 2.0, Rachel Phillips, who is a Thought Leader and advocate within the social business community. Rachel will be drawing on her experience with customers including Vodafone, Kew Gardens and DirectGov. Also joining the panel is Neil Fenton, Founder of 10Duke, a company which has a wealth of experience in developing new technologies to help some of the world’s leading brands, such as Nike, Adidas and the BBC to improve their customer experience and offering online. Neil will be sharing some of these customer case studies during the discussions. The panel will be chaired by Steve Walker who is Vice President of Corporate Communications at Oracle EMEA. Steve has made a significant contribution to the development of Oracle’s involvement with social media. Steve has over 1,000 Twitter followers himself.

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