How Predictive Algorithms Help Businesses Make Data-Driven Decisions

Presented by

Maurice Flynn, Marketing Director, Altaire

About this talk

Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue. In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including: - What does marketing prediction mean and how can we cut through the jargon? - How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources? - What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons? This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.

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