A Guide to Making Your Direct Marketing Efforts More Sustainable

Bridging theory and practice: A guide to making your direct marketing efforts more sustainable Please join Ben Grossman, Director of Grossman Marketing Group’s Green Marketing & Sustainability Practice, to learn about the latest trends in green marketing. Specifically, Ben will discuss how the green movement is having an impact on communications, and will highlight ways to make your organization’s direct marketing efforts more sustainable and relevant to your constituents. He will highlight creative ways that he and his colleagues have helped organizations like ZipCar, J.P. Morgan and the National Park Foundation, leverage green marketing techniques without adding any extra cost to the bottom line.