Panel: ABM - The Route to Sales and Marketing Alignment Nirvana?

Presented by

Peter Lundie, Agent3; Greg Salmon, Agent 3; Emma Gould, BT; Rob Holmes, BT

About this talk

Numerous studies tell us that when sales and marketing are aligned, revenue generation is accelerated. And increasingly, Account Based Marketing is being utilised as the means to achieve alignment around driving stronger key and named account revenue. But the route to success is littered with pitfalls and challenges, given it requires new thinking, new technologies and new ways of working. Join Peter Lundie, Managing Partner at Agent3 and Greg Salmon, Partner at Agent 3 along with Emma Gould, Marketing Manager at BT Business and Public Sector and Rob Holmes: Business Development Director at BT to learn how Agent3 and BT Business are executing an innovative Account Based Marketing campaign, based on insight, that is driving sales and marketing alignment and resulting in increased revenue opportunities. By joining the webinar you will better understand campaign strategy, how to deploy technology successfully, the timelines for success, the roles played by different members of the virtual team and how to measure progress. Read more about this topic on the BrightTALK blog: https://business.brighttalk.com/blog/abm-route-to-sales-marketing-alignment-nirvana/

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