Driving SEO and eCommerce with an Online Community

Presented by

Ada Conner-Coash, Community Systems Analyst, Musicians Friend and Adam Mertz Sr., Product Marketing Manager, Jive Software

About this talk

Music, whether songs or instruments, is big business on the internet today. This means, optimizing the website for a company like Musician's Friend is critical to the continued financial stability and growth of the company. In this webcast, you will learn more on their community strategy that is key and now being leveraged across what was formerly an e-commerce-only experience for their customers and how they're taking advantage of user generated content (UGC) to more authentically engage customers and further increase revenue.

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