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Driving SEO and eCommerce with an Online Community

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Ada Conner-Coash, Community Systems Analyst, Musicians Friend and Adam Mertz Sr., Product Marketing Manager, Jive Software
Music, whether songs or instruments, is big business on the internet today. This means, optimizing the website for a company like Musician's Friend is critical to the continued financial stability and growth of the company.

In this webcast, you will learn more on their community strategy that is key and now being leveraged across what was formerly an e-commerce-only experience for their customers and how they're taking advantage of user generated content (UGC) to more authentically engage customers and further increase revenue.
Apr 27 2011
52 mins
Driving SEO and eCommerce with an Online Community

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  • Title: Driving SEO and eCommerce with an Online Community
  • Live at: Apr 27 2011 5:00 pm
  • Presented by: Ada Conner-Coash, Community Systems Analyst, Musicians Friend and Adam Mertz Sr., Product Marketing Manager, Jive Software
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