2011 IAB B2B Marketing Outlook Study

Presented by

Hanne Tuomisto-Inch, Google & IAB B2B Council Chair

About this talk

What are the trends in B2B marketing for 2011 and beyond? Are you making the most out of your digital channels and have attitudes towards digital marketing changed from 2009? Interact live Hanne Tuomisto-Inch, Industry Head at Google as she dives into the survey resutls, highlighting the key themes that will shape B2B marketing strategies in the coming years.

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