Layers of Loyalty:™ 12 Strategies to Retain More Customers
Ed King, Founder, Staying in Droves™ Consulting
About this talk
Whether you realize it or not, in this economy you are in an all-out battle for your customers. A battle the likes of which hasn’t been seen in decades. Just like any army would prepare for battle, you need a plan of attack. In this presentation, you'll learn 12 strategies that were specifically designed to strengthen the relationship you have with your customers. Imagine a customer base so loyal that:
• Virtually no amount of pricing discounts would lure them away
• They couldn’t wait to refer their friends and associates to you
• They would forgive you when you made a mistake
This is the concept behind Layers of Loyalty.™ The system is designed to consistently give each customer multiple reasons to stay with you, and resist being lured away by enticing offers elsewhere. In other words, your customers will be staying in droves.