Layers of Loyalty:™ 12 Strategies to Retain More Customers

Getting to deep insights and laser-targeted lead gen programs may seem exhausting considering the amount of data that marketers can collect today. Luckily, machine learning can vastly reduce the time and effort required to extract knowledge and grow your pipeline.

This webinar covers highly precise and efficient ways to boost B2B demand generation. We'll show you how to optimize ads for ABM, improve precision targeting using Machine Learning, and ramp up your sales by using lookalike audiences. You’ll learn about the latest technology and best practices in lead generation and account-based marketing (ABM).

In today’s online driven world, a website is often one of the most important marketing tools for a business. Yet, many websites even lack the most basic search engine optimization (SEO) best practices.

Being able to research, identify and optimize your website for the keywords your potential customers type into Google is crucial to succeeding with SEO. In fact, it’s essential to outrank your competition in the search engines.

Any professional SEO agency will perform in-depth keyword research before starting a project, and so should you. In this 45-minute long online session, Chris Raulf, Founder & President of Boulder SEO Marketing, will present:

• Why you NEED to perform keyword research
• Tools, tools, tools: Keyword research is a (free and paid) tools driven process
• How to research and select the initial list of target SEO keywords and phrases
• How to identify the “low-hanging fruit” keywords that will immediately increase search traffic to your site
• How to put the keywords to work for you
• How to measure the performance and effectiveness of your target SEO keywords

Webinar attendees will learn the concept of keyword research for SEO and be able to measure and monitor the effectiveness of their target SEO keywords.

About Chris Raulf
Chris Raulf is the founder of Boulder SEO Marketing, a boutique digital marketing training and consulting agency located in beautiful Denver and Boulder, Colorado. Chris is an SEO training expert and he teaches students around the globe on how to improve their website’s rankings in Google search results. His international background makes him one of the few professionals in the industry who truly live and breath multilingual search engine optimization on a daily basis.

Learn more about Chris and Boulder SEO Marketing by connecting with him on LinkedIn (https://www.linkedin.com/in/chrisraulf) and Twitter (@swisschris).

Content marketers struggle with creating engaging content. With social media automation tools, most of the hard-lifting on content distribution is solved. The hard thing about content marketing is not marketing, it's the creation. The age-old question still stands true: How to tell an engaging story that creates "know-like-trust" factor with your audience and results in engagement and sales.

In this webinar, we will cover:
1) How to identify which tone of voice is generating high engagement for your brand
2) How to identify the type of story that resonates with your audience?
3) How to identify the style of voice that generates high-engagement for your brand

Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

In this webinar, you will learn:
* Key considerations when deciding to build versus buy a customer data platform
* How companies are taking advantage of CDPs for more relevant communications
* How data science can improve marketing efficacy
* The trends and market factors driving the need for customer data platforms

Speaker Panel:
* Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
* David Raab, Analyst and Founder at The Customer Data Platform Institute
* Jeff Hardison, VP of Marketing at Lytics
* Stewart Rogers, Analyst-at-Large, VentureBeat

Sponsored by: Lytics

On its own, “quality” is a subjective term. What’s high-quality to one person might seem mediocre to another. So, how do you ensure the content your company produces is better—and higher-quality—than what your competitors are offering? Simple: You measure quality based on conversion.

After all, you shouldn’t be creating content in a vacuum: each piece you produce should have a purpose beyond merely meeting your—or your company’s—subjective standards for quality.

Beautiful, unique, well-constructed content doesn’t mean a whole lot if it doesn’t move the proverbial needle—whether that needle points to increased top-of-funnel traffic, more demo submissions, or greater upsell potential.

In this webinar, Charlotte Bohnett and Brooke Andrus will discuss how they’ve leveraged content in a way that not only sets WebPT—a niche healthcare software company—apart from its competitors, but also supports the company’s overarching marketing goals and, most importantly, drives action.

As part of this discussion, the presenters will highlight several key examples of content that have shown immense conversion value, including:

- Themed pillar pages, blog posts, and downloads that work in tandem to capture and retain search traffic as well as drive email submissions

- Free educational webinars that drive genuine lead activity and feature content and design that are far superior to anything else available in the rehab therapy industry—as well as carefully planned and executed promotion and distribution of those webinars

- An industry salary guide download that has generated unprecedented top-of-funnel email submissions—and is easily replicable in most B2B spaces

We spend so much time and money on getting our audience to read our content. But what are we learning about them? And what are our returns on investment?

Content marketing is more than just likes, shares, hits and clicks. It’s a perfect opportunity to learn more about our customers’ personal traits, preferences, needs and challenges – and to translate those insights into personalized pitches that convert like a machine.

Learn how you can use interactive content marketing to engage your audience, capture deeper insights about them and personalize content to maximize conversion. Get inspired with loads of examples and leave with great ideas for your content marketing efforts.

Key takeaways:
• What is interactive content marketing and why are leading brands using it?
• New lead-gen tactics using interactive content
• The 3-step process for higher conversion
• Analyzing your data needs & how to capture it
• How to qualify, segment and deliver high-precision pitches
• Loads of examples and inspiration

BrightTALK and Dot have created this fun little “What Is Your Marketing Superpower?” quiz: https://dot.vu/p/interactive/marketing-superpower-brighttalk/.

Are you a creative genius, data nerd, social media maven or lead-gen machine? Take the quiz to find out (it only takes a minute)! We will be using this quiz as an example to explain some of the concepts, so taking it will also improve your experience while you’re tuned in to the talk.