Customer Communications: Hooks and magnets through the journey
Michael Gale, CEO, Strategic Oxygen
About this talk
The future of best practices customer communications is not just based on more direct communications, but a synthesis of interactions throughout the purchase and lifetime cycle. As an industry we too readily see acquisition and retention disciplines sitting in their own silos, yet for customers the distinctions are far less clear or even relevant. This presentation looks at best practices for what we call customer journey management and how best to synthesize direct communications with other elements in the journey.