Hi [[ session.user.profile.firstName ]]

Connecting Your Company for Customer Growth: 5 Questions For CEOs

Without up-to-date information trending profitable versus non-profitable customers and issues driving the best customers away, CEOs and companies react to random issues, rather than focusing on managing the customer asset and customer profitability.
This session outlines five questions every CEO and organization should work together to answer and manage. Asking and answering these questions establish a language for CEOs in how they ask about customers; placing the customer front and center on their agenda. They are a potent first step to kick-start or reenergize a faltering customer ‘focus.’ They work because they clear through the clutter usually encountered in the drive for customer experience and profitability.
Recorded May 28 2009 44 mins
Your place is confirmed,
we'll send you email reminders
Watch for free
Presented by
Jeanne Bliss, Author: Getting Past Lip Service to Passionate Action
Presentation preview: Connecting Your Company for Customer Growth: 5 Questions For CEOs
Related topics:

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile

Media and Marketing

  • Take Best-Practices to Next-Practices: Forward-Thinking B2B Marketing Strategies Dec 4 2019 4:00 pm UTC 60 mins
    Christa Kleinhans Tuttle, Entrepreneur, Experienced Marketer and CEO, Launch Marketing
    Executive leaders that are willing to take risks and stay on the cutting edge of marketing trends often position themselves to capture lots of new business, talent and market share. The most successful leaders, however, know how to build a strategic foundation that is strong enough to support innovative trends while providing a tried-and-true baseline that keeps things grounded as the marketing landscape continues to evolve.

    Join Launch Marketing’s Founder and CEO Christa Tuttle as she illustrates how webinar attendees can create best practices that can evolve into “next” practices, moving the needle on both innovative and stable success. This presentation will cover several cornerstones of B2B marketing, including messaging and positioning, integrated marketing plans, marketing automation and more.
    Save your seat
  • Creating a Winning Content Strategy for Your Business Using Tech Platforms Jun 19 2019 9:00 pm UTC 60 mins
    Jean Ginzburg, Founder & CEO, JeanGinzburg.com
    Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. The presentation will cover ideal target market, marketing messaging, content creation, content hack to create a month worth of content with just one source and creating a content calendar.

    The presentation will go deeper into the types of content and using a Content Hach where you can create ONE piece of content and repurpose it for the entire month. And lastly, the presentation will get into how to create a content calendar and distribute content, using tech platforms and social media platforms.
    Save your seat
  • Building Strategic Customer Assessments Jun 19 2019 8:00 pm UTC 60 mins
    Thomas Cross, CEO, TECHtionary.com
    In this webinar, we will explore how selling practices whether traditional or ABM-account based marketing need to see the world through the eyes and "moccasins" of customers. Selling must embrace who their customers sell to and help them "pull their products off the shelf" of their customers.
    Save your seat
  • Optimizing Marketing and Sales for Greater Value and Profitability Jun 19 2019 7:00 pm UTC 60 mins
    Christopher Ryan, CEO & Founder, Fusion Marketing Partners
    When properly aligned, the marketing and sales teams can generate enormous value for
    prospects and customers as well as profitable revenue for their organizations. In this
    informative session, revenue growth and B2B marketing expert Chris Ryan will share actionable
    strategies for utilizing your people, processes and technologies to create an unstoppable
    revenue machine. Specifically, Chris will cover:
    1. How marketing can help your sales reps move up the value chain.
    2. The essential elements of an effective lead-to-revenue framework.
    3. How to use a service level agreement to boost performance.
    4. Why marketing needs to prove its contribution to revenue.
    5. How to quickly assess performance and stop marketing and sales leakage
    Save your seat
  • Linking Sales and Marketing to Boost Bottom Line Impact Jun 19 2019 5:00 pm UTC 60 mins
    Christa Tuttle, CEO, Launch Marketing
    Laying the groundwork for sales and marketing alignment is vital to success. According to MarketingProfs, alignment leads to 36% higher customer retention rates and 38% higher sales win rates. Even though alignment is proven to be critical to success, it can be difficult to get teams on the same page with processes that facilitate synchronicity.

    In this webinar, Launch Founder and CEO Christa Tuttle will help sales and marketing teams build the LINK to lock down criteria, identify standard processes, normalize regular communication and keep track of progress. By creating a shared language, processes and measures of success, B2B teams walk away from this webinar ready to establish a more efficient and united task force within the company.
    Save your seat
  • How to Build a Profitable Client Portfolio via Authentic Connections Jun 19 2019 3:00 pm UTC 60 mins
    Irene Rivkah Krasnoff, Digital Marketing & Sales Strategist, Sapir Management Group
    Social Selling is the art of selling via social media. It's based on cultivating relationships and building authentic connections so that the selling process isn't awkward. As a result, your prospective client isn't defensive, anticipating having to say "no" to you. Why? Because you already laid the groundwork by building relationships via social media, and establishing a deep sense of trust where you're seen as the expert. Soulful social selling is about framing the sales conversation as a two way process to dig deeper into their specific challenges in a totally relaxed environment where the prospective client feels it's OK to say no.

    You can even sell via livestreams and get "hell yeses!"

    By using social media to produce compelling and valuable content, you're laying the groundwork during the early stages of the marketing and sales cycle for the client to internally say "yes" to your products or services. You'll learn how to use social media to develop relationships across 4 key phases: captivate your ideal clients' attention, cultivate online conversations, connect with your ideal clients and deepen the relationships & convert to paying clients without resorting to closing techniques that feel contrived, manipulative and product focused versus client focused.

    Social selling is soulful because you're relying on your intuition to guide the conversation versus using a rigid structure. The conversations are still structured, but you have the flexibility to move in a different direction based on what your ideal client shares with you.
    Save your seat
  • The Definitive Guide to the Ambiguous Role of Product Marketing Jun 19 2019 2:00 pm UTC 60 mins
    Elisabeth Cullivan Thomas, Founder, Launch Product Marketing
    Product marketers are not building a product, nor are they selling a product, so what do they do? Most often, they find themselves at the intersection of product development, sales, and marketing. The role is ambiguous - sometimes strategic with persona development, pricing, and messaging responsibilities or tactically focused on collateral, webinars, and research. Great product marketers thrive on the role’s ambiguity and cross-functionality. Attend this webinar for an inside look at the high-demand role of product marketing.
    Save your seat
  • How to align marketing content with audience buying behaviour…and sales goals Jun 19 2019 12:00 pm UTC 60 mins
    Rene Power, Founder, Vision B2B Marketing and Training Ltd
    In all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing
    and Training will share powerful strategies to help B2B product and service businesses
    maximise their expertise and marketing resources to drive the right kind of inbound inquiry.
    In this session you’ll learn how to
    - Reverse engineer a sales funnel and align marketing activity to it
    - Identify and understand the needs of target audiences
    - Creatively create multi-use content and powerful integrated marketing programmes
    including lead magnets, article syndication, email, PR, social and more.

    Webinar attendees can get access to a bonus workbook for the webinar by emailingrene@visionb2b.co.uk ahead of live broadcast.
    Save your seat
  • 5 LinkedIn Marketing Moves Your Sales Force Will Love You For Jun 19 2019 10:00 am UTC 60 mins
    Sarah Hughes, “The LinkedIn Lead Generation Expert” & Founder, Boost Business Growth
    Is there sometimes a mismatch between your sales and marketing teams around social selling?

    Perhaps all’s good, but you want great?

    Either way, get the inside track on the 5 KEY ACTIONS marketers can take to raise brand awareness that generates a pipeline for their sales colleagues.

    Access your FREE BONUS WORKBOOK for the webinar by emailing sarah@boostbusinessgrowth.co.uk ahead of the live broadcast.
    Save your seat
  • E-Commerce Content ROI Jun 19 2019 9:00 am UTC 60 mins
    Clarice Lin, Content marketing & Analytics Strategist | ROI Doctor, BaselineLabs
    Everyone can do content marketing, but not everyone knows how to turn articles into cold hard cash.

    In this masterclass you'll learn how to create a laser focused content strategy for your targeted focus group and how to use tracking and attribution data to create a content sales feedback loop to maximize the ROI of your content marketing strategy.
    Save your seat
  • Transforming teams to a Revenue Marketing Centre of Excellence: 10 key tips Jun 19 2019 8:00 am UTC 60 mins
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach
    B2B marketing used to be simple, now we live in a post-big data world, surrounded by information, reports and dashboards. Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen and revenue marketing models... but few have been able to use and optimise data analysis at the right level yet. From personas & pain points to channels & content, you will learn the key steps, tools and tips to save your and team’s career by becoming a more data- and ROI-based marketing growth engine.

    CMOs and their teams can then face the ultimate battle with the CEO of proving their value, strategy, campaigns and measuring their efforts ROI at best. Transforming from a traditional branding & marcom to a Revenue Marketing Center of Excellence is a must to WOW your internal & external stakeholder. Focusing on the 20-80 in terms of campaigns and operation is vital to make it beyond 2020. We will shortlist the main phases, KPIs and tactics to increase acquisition, retention, engagement, revenue or referral, to ensure that your ingredients will become a recipe for success. Key issues for the marketing teams usually reside in (1)the lack of commercial focus strategy-wise, (2) unreliable data, (3) wrong KPIs focus, but also (4) mis-use of tools, (5) lack of human analysis skills/process and (6) mismanaged expectations with sales and board


    Speaker Biography:
    Bringing over 25 years of experience as a B2B marketer, Philippe coaches CMOs and helps sales & marketing teams transform faster into ROI-driven revenue marketing centres of excellence. Leveraging his multi-sector consultant/interim manager skills and operational expertise developed at firms like Accenture, EY, MasterCard and Iron Mountain, he combines his strategic demand generation vision and quick wins on campaigns & channels with a pragmatic, people- and data-focused approach to help teams achieve their commercial objectives faster.
    www.ruttens.com
    Save your seat
  • The ROI for VR/AR in Advertising and Marketing + Monetization Recorded: May 8 2019 76 mins
    VR/AR Association, Sophia Moshasha, Brightline, David Ripert, Poplar, Terry Proto, Alan Smithson, Deborah Worrell
    We will present the latest use cases and ROI for VR/AR in marketing and advertising highlighting brands such as Loreal, Island, WarGaming, King, Snapchat and others
    Watch now
  • Win Back Email Unsubscribers and Keep Them Subscribed! Recorded: Apr 10 2019 23 mins
    Madhu Gulati, CEO , Marrina Decisions
    People unsubscribe from email lists all the time. That’s not necessarily a bad thing since it helps in keeping your database clean and up to date. Plus, in this way, your email marketing reaches the best audience.

    Focusing on engaging subscribers is must. In this webinar we will share some awesome tactics that may turn their decision around.
    Watch now
  • Digital Transformation is Changing Marketing For Good Recorded: Apr 10 2019 46 mins
    Melanie Turek, Fellow & Vice President, Frost & Sullivan
    According to Frost & Sullivan, about 98% of companies are either developing a digital transformation strategy, or are in the process of implementing one. But what does that really mean? For marketers, Digital Transformation can represent everything from an omnichannel strategy to deploying bots and AI tools to perfect the customer interaction. This session will show you how to start your digital journey today by tapping into the latest marketing technology (“MarTech”), while laying the groundwork for truly transformational change in the months and years to come.
    Watch now
  • How AI can deliver real-world brand outcomes Recorded: Apr 10 2019 35 mins
    Lauren Bigland, Global Marketing & Communications Director, LoopMe
    What really matters to your brand? Chances are it's not the number of clicks on your advertising campaign. LoopMe's Global Marketing & Communications Director explains how AI can make the most of your data and deliver results against what really matters for your brand - sales, store visits and brand sentiment.
    Watch now
  • Hear from the Winners: AccessData Recorded: Mar 13 2019 45 mins
    Val-Pierre Genton, Jessica Carter
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's VP of Product Marketing Val-Pierre Genton as he sits down with Jessica Carter, Sr. Director, North American Marketing at AccessData, to learn about her team's success. You'll walk away with insights into AccessData's webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.
    Watch now
  • Hear from the Winners: Commvault and the International Association of Women Recorded: Mar 13 2019 39 mins
    Natalie Cerri, Gael Schmid, Elizabeth Fernandez Cuervo
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's Natalie Cerri as she sits down with Gael Schmid, Digital Marketing Manager EMEA at Commvault, and Elizabeth Fernandez Cuervo, Senior Marketing Manager at The International Association of Women, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
    Watch now
  • Hear from the Winners: All Star Company and Partner Recorded: Mar 13 2019 41 mins
    David Pitta, Deb Calvert, Hillary Baron, Stephanie Kubina
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's CMO David Pitta as he sits down with Stephanie Kubina, Webinar Program Manager at Symantec, Deb Calvert, Founder of The Sales Experts Channel, and Hillary Baron, Program Manager at Cloud Security Alliance, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
    Watch now
  • Hear from the Winners: Canonical and Lockpath Recorded: Mar 13 2019 43 mins
    Anthony Heaton, Thibaut Rouffineau, Chris Geisert
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's Anthony Heaton as he sits down with Thibaut Rouffineau, VP of Marketing at Canonical, and Chris Geisert, CMO at Lockpath, to learn about their success. You'll walk away with insights into their webinar and video programs and tips and tricks that you can incorporate into your own marketing strategy.
    Watch now
  • Hear from the Winners: Symposium Events Recorded: Mar 13 2019 33 mins
    David Pitta, CMO, BrightTALK, and Martin Horlington, Head of Sales & Marketing, HRreview & Symposium Events
    We are thrilled to introduce the second-annual BrightTALK Awards honoring top content creators on BrightTALK. With 8M total active users on BrightTALK and thousands of talks taking place each year, BrightTALK has first-hand access to a vast pool of engagement data. We analyzed all of the content shared on our platform in 2018 across thousands of data points to determine which clients and partners are truly exceptional.

    Join BrightTALK's CMO David Pitta as he sits down with Martin Horlington, Head of Sales & Marketing, HRreview & Symposium Events, to learn about his team's success. You'll walk away with insights into HReview & Symposium Events' webinar and video program and tips and tricks that you can incorporate into your own marketing strategy.
    Watch now
Latest content in marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.
  • Upcoming webinars (11)
  • Recorded webinars (1,673)
  • Subscribers (86,509)
Channel RSS feed

Register for Free

 

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Connecting Your Company for Customer Growth: 5 Questions For CEOs
  • Live at: May 28 2009 2:00 pm
  • Presented by: Jeanne Bliss, Author: Getting Past Lip Service to Passionate Action
  • From:
Your email has been sent.
or close