Connecting Your Company for Customer Growth: 5 Questions For CEOs
Jeanne Bliss, Author: Getting Past Lip Service to Passionate Action
About this talk
Without up-to-date information trending profitable versus non-profitable customers and issues driving the best customers away, CEOs and companies react to random issues, rather than focusing on managing the customer asset and customer profitability.
This session outlines five questions every CEO and organization should work together to answer and manage. Asking and answering these questions establish a language for CEOs in how they ask about customers; placing the customer front and center on their agenda. They are a potent first step to kick-start or reenergize a faltering customer ‘focus.’ They work because they clear through the clutter usually encountered in the drive for customer experience and profitability.