How Bing Can Help SMBs Compete in the Online Search Marketplace
Aaron McGrath, UK SMB Advertising Segment Lead at Microsoft
About this talk
Aaron McGrath has been working in the online space for the last ten years. Initially working in the software services end of the business he moved into the publisher side over 7 years ago. Since 2004 he has worked in online advertising for both Yahoo! and Microsoft. He joined Microsoft in 2006 and helped launched adCenter in the UK and France. He has recently moved into a new role at Microsoft Search Advertising where he is responsible to developing strategies that enable SMBs to grow their online presence on Bing.