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Virtual Air Rights—The Future of Mobile Advertising

Tools like Groupon Now allow brands to serve offers to consumers in their local neighborhood. The evolution of Social Search via Bing and Facebook mean offers sent your way are hyper-personalized. Google Wallet means you can pay for items at the point of sale. Mobile tools and trends are converging and emerging technologies like Augmented Reality will push the envelope even further—soon everything you see via your mobile screen will become the arena for advertisers to post messages in a Virtual Product Placement paradigm unlike anything we’ve seen to date.

Join John C. Havens for a discussion on the trends that are forming this new virtual landscape, including:

•Checking in to people (versus places)
•Scanning at the Point of Sale (stickybits)
•Visual Search (Google Goggles)
•Personalization and trackable behavior
•And more

John C. Havens is the EVP, Social Media at Porter Novelli. He is the author of: Tactical Transparency—How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand. He has written/spoken on the subject of Augmented Reality and Emerging Technology for INC, PR Week, Advertising Age, The Huffington Post, Mashable, Le Monde, SXSW, Web 2.0, NYU and Columbia University. Follow john @johnchavens on twitter.
Recorded Jul 14 2011 50 mins
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John C. Havens, EVP, Social Media at Porter Novelli
Presentation preview: Virtual Air Rights—The Future of Mobile Advertising

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    Sponsored by Skyhook
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  • Presented by: John C. Havens, EVP, Social Media at Porter Novelli
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