How to Generate Leads for Small Business

Presented by

Mike Volpe, HubSpot, CMO

About this talk

You’ve got a great product or service, a swanky new website, an excellent team of salespeople and a lot to offer your target audience. So where are all your leads, and how come the leads you have aren’t converting into customers? Your small business may have many of the characteristics that make a successful company, but without qualified leads, it’s nearly impossible to grow your customer base. Lead generation is the science of converting your site visitors into leads, which can then be qualified and distributed to your sales team. In this webcast, HubSpot VP Inbound Marketing Mike Volpe will explain how to use SEO, social media, and inbound marketing to generate more leads and discuss how to optimize landing pages and your website for lead generation. After attending Mike’s webinar, attendees will understand why lead generation is an integral part of the sales process, what closed loop marketing is and how it works, how to facilitate successful lead conversion, how to measure marketing and lead programs to ensure their efforts are generating the best results and how to improve these campaigns based on feedback from closed leads.

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