Denise Brosseau, Thought Leadership Lab | David Wamsley, Rosebud Communications
Now more than over, companies need to invest time, money and resources into building their thought leadership.
In this webinar, we will discuss how executive bylines (op-eds / opinion pieces), industry conferences, and webinars can help companies establish credibility and influence in their markets.
Key learning and takeaways:
- Present a problem and solution instead of promoting your specific product or service.
- Develop a cost effective and time efficient strategy to produce quality thought leadership content on a regular basis
- Learn how to get featured in leading industry publications
B2B Sales and Marketing
Speakers & Bios:
David Wamsley, founder and president of Rosebud Communications
After several decades as a serial entrepreneur (raising more than $100 million in venture funding), Wamsley founded Rosebud Communications, a strategic PR firm that works with high-growth technology companies across a variety of B2B verticals. He and his work have been featured in The New York Times, The Economist, WSJ, Fortune, Forbes, and The Washington Post.
Denise Brosseau, CEO of Thought Leadership Lab and author of Ready to Be a Thought Leader?
Denise works with executives to accelerate their journeys from leader to thought leader. She is a lecturer on thought leadership at Stanford Business School and a guest author for Salesforce.com, Inc.com, Fast Company, Entrepreneur and Forbes. A Wellesley graduate with a Stanford MBA, Denise has spoken at major tech companies including Roche, Microsoft and Google.