Marketing for Success (what small businesses need from marketing)

Big data has received a lot of media attention in the last two years, but the noise is drowning out the real opportunity. That is to use more available data to help your business win, serve and retain increasingly powerful customer. This webinar will present Forrester's point of view on why most firms are missing the true nature of big data, and illustrate how leaders are using data that is more diverse, messy, and large to make better competitive decisions.

You already use analytics tools to get important data about your web traffic. But if you aren’t getting feedback from your users about why they’re doing what they’re doing, you’re only getting part of the story.

In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.

Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.

Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:

●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline

●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns

●How to accurately calculate the true ROI and budget of omni-channel campaigns

Learn how Cisco is using big data to predict sales, improve marketing effectiveness and forecast business. Cisco uses a method called ESP—Enterprise Sales Predications — to understand in advance which prospects are likely to buy, what products/services interest them, when and how much they’ll buy. Get a sneak peak at their secret sauce, and deep dive insights into how these predictions accelerate the sale cycle, increase the funnel, and seamlessly integrating into all downstream sales and marketing systems (CRM, SFDC, marketing automation, and CMS for targeting and personalization).

What is the value of an engaged, satisfied staff when it comes to influencing tangible customer metrics like retention, loyalty and even revenue?

Learn how employee engagement is critical to your organization's overall wellness, and how happy employees will benefit your bottom line.

Join Mike Phillips and Jerry Rackley as they discuss:
- Executive buy in - how high employee engagement adds to the bottom line
- How to increase and measure employee engagement
- Who should own employee engagement
- Examples of top engagement initiatives
- Insights and best practices from Demand Metric and Cvent's 250+ organization study

If you’re trying to market to customers without taking data into consideration, then you’re marketing in the dark. To have a truly effective engagement with customers, marketers must get into the minds of their customers. Predictive data science can help businesses anticipate a customer’s next move and even optimize that customer’s potential lifetime value.

This session will provide tips on how to leverage the power of predictive data science to build customer relationships that last a lifetime. Attendees will also learn how practitioners are putting predictive analytics into action to retain customers, boost margins and grow revenue.

Building a culture of optimization from scratch is no easy task, especially in a large Enterprise organization. This presentation aims to walk through best practices for A/B testing, targeted for large organizations who are just getting into the optimization game. Educating teammates, showing & evangelizing big wins, and leading an organization mindset shift are key steps to taking your business to the next level of insights & growth.

Growth-hacking rose to prominence in 2010 as a model to rapidly grow a company through unconventional techniques. The concept caught on with marketers at large and small companies as well as its fair share of detractors. In this spirited interview, Christine Crandell discusses with Greg Ott, Intuit’s VP of Marketing for QuickBooks Online, growth-hacking’s applicability to larger organizations and if it can help to reverse Marketing’s cred as corporate bad boy.

The 20 minute video interview with 10 minute audience Q&A will also explore how technology drives change companies may not be ready for and how marketers can turn to their advantage.

Companies today face tough challenges in trying to maximize the value of their customer data to achieve next-generation business results. Marketing teams rely on data from digital marketing channels, while IT teams depend on machine data to understand their operations. Currently, these data sources are extracted and analyzed in completely separate silos, which prevents organizations from gaining a true unified view of their customers across digital touch points. However, with new technologies and best practices, organizations can now integrate these two key data sources to create unparalleled – and actionable – insights about their customers.

Join Tealium, Splunk and InsideView for an insightful panel discussion moderated by Frost & Sullivan to learn about these new trends and best practices for solving the ‘big data’ challenge and gaining a holistic view of customer behavior.

Chances are that Justin Bieber is not the top influencer for your business, but chances are also good that he has more likes and followers than the top influencer for your business. Every day your influencers are generating signals in social media for your business and it's up to you to identify, interpret and leverage these signals. With billions of posts every day, social data is big data and it is continuing to grow.

Join us for our live webinar and you will learn how to:

-Design and identify key influencer indicators in social data
-Create a unique influencer model for your business
-Identify your businesses' top influencers
-Leverage your influencers for marketing, brand advocacy, and more

Feedback and survey research is about asking the right questions of the right people at the right time. If we can master these three things then the likelihood of delivering action- oriented information to your “clients” (whether internal, like senior management, or external) increases significantly. However, impediments to good survey design are on every corner.

Join this webinar to learn more about:

** The Importance of Collecting Feedback
** The Worst Survey Crime
** How to Right the Wrongs

Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.