Hi [[ session.user.profile.firstName ]]

Marketing for Success (what small businesses need from marketing)

This topic cover practical tools and activities that they can use to retain clients, sell more to existing clients and how to identify & target new clients.

Learning points:

Setting SMART marketing objectives
Importance of good Account Management
Understand the decision making model
How to achieve integration with clients
Importance of good customer service
How to identify new markets / customers
How to develop brand awareness
Importance of market research
How to target new customers
Recorded Jul 16 2009 40 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Akram Din, Business Link Advisor, Business Link in London
Presentation preview: Marketing for Success (what small businesses need from marketing)

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • How to Create a Small Business Marketing System Recorded: Jul 26 2016 90 mins
    Jared Kimball, Conversion Strategist, Infusionsoft
    Do you ever wonder:
    • What to say that will make leads take action?
    • How to structure your content so it converts?

    In this webinar, you'll learn:
    • Common advertising and marketing myths that small businesses fall for
    • 3 ways to innovate your business so you stand out in any crowded marketplace
    • A 5-step framwork to attract your ideal customer's around the clock
  • 3 Ways to Transform eBooks to Boost Your B2B Marketing Results Recorded: Jul 26 2016 40 mins
    Vanessa Porter - Director of Marketing at SnappApp
    Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience).

    In this webinar, SnapApp joins us to discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.

    You’ll learn:

    How to create engaging content for each stage of the buyer journey
    How to transform eBooks into interactive content that engages users and converts more leads
    What best-in-class marketers are doing to squeeze more value out of their existing eBooks
  • Customer Data - The New Value Exchange Recorded: Jul 21 2016 29 mins
    Adam Corey, Tealium
    With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available to today’s marketers – and a company’s first-party data is undoubtedly a growing source of competitive advantage. But the opportunity to generate deeper customer insights and understanding with that data comes with the expectation of a connection or interaction that goes beyond the transactional.

    During this interactive discussion, Adam Corey - VP of Marketing at Tealium - will explore how data has become the new 'value exchange' between brands and consumers, and how to leverage that data to generate business value while maintaining consumer trust and loyalty. He'll share:
    - the pivotal moments of data capture that brands should focus on (or steer away from)
    - the key differences between a transactional vs. emotional data exchange
    - the core principles of a successful data-driven approach
    - the critical elements of a comprehensive data security/ privacy practice

    We hope you'll join us.
  • How to Build a 6-Figure "Set It and Forget It" Money-Making Machine Recorded: Jul 19 2016 40 mins
    Noah St. John, Author & Inventor, Afformations®
    Would you like to get unstuck and automate your business?
    Are you tired of the long hours, hard work, and not reaching the people you want to reach?

    In this webinar, Noah St. John wants to show you:
    • The secret to tripling sales after people get on your list
    • The 5-step formula for an irresistible lead magnet
    • The 5-steps to build a 6-figure business machine
  • 5 Critical Steps to Account-Based Marketing Recorded: Jul 19 2016 43 mins
    Charm Hayes Bianchini Senior Director, Enterprise Marketing at Marketo
    In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.

    In this webinar (part of our ABM Hacks webinar series), Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
  • Improve Marketing ROI by 11X with Influencer Marketing Automation Recorded: Jul 18 2016 52 mins
    Nielsen Catalina Solutions and Rustin Banks, TapInfluence CPO/Co-founder
    Earlier this year, Nielsen Catalina Solutions released a first-in-class study, revealing that influencer marketing delivered unprecedented ROI for a Fortune 500 brand. In this webinar, TapInfluence co-founder and CPO Rustin Banks and Joshua Books from Nielsen Catalina Solutions will unveil the marketing technology that made these results possible and expert insights into the campaign methodology. Watch this webinar and learn how TapInfluence was able to deliver an 11x ROI over traditional advertising using Influencer Marketing Automation.
  • Webinars in the Digital Age Recorded: Jul 14 2016 62 mins
    Kushlani De Silva, Senior Lead Marketing, WSO2
    Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:

    - How webinars can contribute to an organisations digital strategy,
    - Best practices to follow when using webinars as part of a digital strategy.
    - Measuring the success of webinar campaigns effectively.
  • Next generation of social advocacy Recorded: Jul 14 2016 47 mins
    Sally-Anne Kaminski, Global social media manager at Zebra & Andrew Moloney, Managing Director at Artisan Southwest Consulting
    How is social advocacy going to change over the coming year? Here we will be joined with Sally-Anne Kaminski, Global social media manager at Zebra Technologies and Andrew Moloney, Managing Director at Artisan Southwest Consulting to discuss how the social landscape currently looks in the IT industry, and the action plan required to keep ahead of the game for the coming year. Tune in to hear the untold secrets we all want to know.
  • Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Recorded: Jul 14 2016 49 mins
    Dean Levitt, Founder, Teacup Analytics
    What do you do with your results?

    If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.

    Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions

    Optimize. Or take the opportunity!
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers Recorded: Jul 13 2016 56 mins
    Blair Symes -- Director of Content Marketing at DialogTech
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • How Marketing Analytics Can Help Brands Medal in Rio Recorded: Jul 13 2016 39 mins
    Devra Prywes, VP of Marketing and Insight at Unruly
    What makes a great Olympic ad? What’s the play by play to launch content effectively? Join Unruly for emotional marketing analytics, based on the best Olympic ads of all time, and our 10 tips to medal in Rio. You’ll learn which emotions dominate the games, optimal launch timing and, and how sponsors and non-sponsors can win gold (in audience reach and engagement)!

    We’ll analyze recently released Rio ads using Unruly Pulse and Unruly Custom Audiences to visualize emotional metrics, and the brand and business metrics they drive. We’ll show you how to use this data to target the consumers who love your ad best, and how to create ads that will consistently win the hearts and minds of consumers.
  • Recognise, Understand, & Value Me – Employing tech to bring analytics to life Recorded: Jul 13 2016 51 mins
    Panellists: Jonathan Carter, Acxiom; Lee Witherell, Communisis; and Ruaraidh Thomas, DST
    Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines:

    • How effective analytics drive better decision-making and improve customer experiences
    • How technology creates real-time improvements in marketing performance
    • Creating the perfect value exchange with the insight you collect on client behaviours and preferences

    Leaders from Acxiom, Communisis Data Intelligence, and DST Applied Analytics will share their expertise in the field of marketing intelligence and analytics in this 45-minute panel discussion.
  • An Overview: Home Shopping Market Intelligence Report Recorded: Jul 13 2016 48 mins
    Rob Jones, Head of Delivery at Qbase, Lara Bonney, Country Director at Epsilon Abacus and Michele Masnaghetti, Strategic Serv
    Using transactional data shared by over 500 UK retail brands, the 2016 Home Shopping Trends Report created by Epsilon Abacus gives a comprehensive view of consumer spending patterns across the multi-channel retail sector in 2015 compared to prior year.

    The headlines of the 2016 report revealed a year-on-year revenue growth of 11.9% and a 3% increase in average order values. The report breaks the analysis down into 6 macro categories, some of which will be looked at in detail in this webinar.

    The session will be hosted by Rob Jones, Head of Delivery at Qbase, with guest speakers Lara Bonney, Country Director at Epsilon Abacus, and Michele Masnaghetti, Strategic Services Director at Epsilon Abacus, who will talk us through the report, it's category findings and share their knowledge and expertise with attendees.
  • How to make analytics your new best friend Recorded: Jul 13 2016 53 mins
    René Power, B2B & Digital Marketing Strategist
    If you're investing in websites, marketing with content, running multiple social media accounts and building lists for email, how do you ensure your time and financial commitment is paying back? Join our new marketing analytics webinar with b2b marketing expert Rene Power from Vision B2B to learn how to

    - Set marketing campaign goals aligned to the needs of customers that can be tracked
    - Set up and understanding Google Analytics data from your website
    - Track the eight most important website metrics with ease
    - Evaluate the effectiveness of your email marketing
    - Use platform specific and third party intelligence to improve social media marketing
  • How to Stop Waiting and Start Living: 6 Steps to Turn Your Stupid Idea Into Your Recorded: Jul 12 2016 53 mins
    Richie Norton, Founder & CEO, Global Consulting Circle
    Is something holding you back in your business?
    What if you had the tools to break through whatever is holding you back? In this webinar, Richie Norton wants to show you how to:

    • Crush the fear that’s blocking you from the results you want
    • Overcome procrastination in 4 easy-to-follow steps
    • Implement a fast and effective method to get to the level of business you crave
  • Connecting the Customer Journey Recorded: Jul 6 2016 35 mins
    Steve Donatelli/ Matt Beck/ Noah Brooks, SolarCity
    A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
  • Cleaning House: From Dirty Data to Clear Insights Recorded: Jul 6 2016 17 mins
    Daryl Acumen, Hewlett Packard Enterprise
    In this keynote session at Digital Velocity 2016, Daryl Acumen, Senior Manager of Digital Analytics at Hewlett Packard Enterprise, explores how HPE went from mounds of dirty data to a stream of crystal clear insights, and how they're addressing data quality across their spectrum of digital channels.
  • Launching FTW: Acquiring high-value players for your game Recorded: Jun 30 2016 61 mins
    Erica May, Director, Global Mobile Engagement & Acquisition, EA
    Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch.

    Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished.

    In this VB Live event, you’ll:

    * Understand which marketing tools will reward you the most from early play testing through successful app launch
    * Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users
    * Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates.

    * Erica May, Director, Global Mobile Engagement & Acquisition, EA
    * Chris Luhur, Director of Marketing, Pocket Gems
    * Alex Valle, Product Manager, Mobile Ads, Google
    * Jason Wilson, Managing Editor, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.
  • Get Social With Account-based Marketing: 5 Steps to Bring Social Into ABM Recorded: Jun 28 2016 41 mins
    Amelia Ibarra
    Are you lost in the social wild—trying to understand how to cut through the noise of all the tweets and status updates to reach your target accounts? How do you even find your target audience on social media?

    Join us for this free seminar to learn how to identify your target audience and then find and engage them on social media. We'll teach you best practices as well as ways to measure your success. Get ready to take your account-based marketing to the next (social) level.
  • Predictive Analytics: A Content Marketer's Secret Weapon Recorded: Jun 28 2016 54 mins
    Sean Zinsmeister Senior Director of Product Marketing at Infer & Hana Abaza - VP Marketing at Uberflip
    What if you could produce content that hit the mark every single time?

    Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.

    So, how can you start leveraging predictive analytics in your content marketing strategy? Join Uberflip and Infer for a webinar where we'll examine the intersection between content marketing and predictive analytics.

    You will learn:

    Why content marketing and predictive analytics go hand-in-hand

    How to drive more value from content using effective targeting and segmentation from predictive analytics

    How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
Latest content in marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Marketing for Success (what small businesses need from marketing)
  • Live at: Jul 16 2009 10:00 am
  • Presented by: Akram Din, Business Link Advisor, Business Link in London
  • From:
Your email has been sent.
or close