Persuading Prospects Through Personalization | Uberflip

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Presented by

Randy Frisch, Founder & CMO, Uberflip

About this talk

If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done--or is it? Join Uberflip CMO Randy Frisch as he presents an actionable framework for persuading prospects through the power of personalized content in acquisition, sales enablement, and ABM. In this webinar, you will learn: - How content fuels personalization and how to approach developing and organizing it at scale - To deliver truly relevant content to customers and prospects across different channels, formats, and touch points - Tips on using customer and prospect scores to trigger personalized ads and landing pages—and how to distribute specific content across channels

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