Seven Steps to Marketing and Sales Alignment

Presented by

Christine Crandell, Chief Marketing Officer, NBS Group

About this talk

From prospecting to up-selling, organizations have a great opportunity to accelerate their revenue cycles by uniting marketing and sales to form a cohesive revenue-driving machine. Companies with aligned teams are more efficient, win more business and have happier customers. Attend this webinar to learn from case studies and discover seven steps you can take to unify your teams. Topics covered: - Measuring the alignment of your teams - Understanding why aligning to the buyer's journey drives revenue more quickly - Deriving best practices from case studies - Starting the alignment discussion with sales and marketing

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