The Secret of How to Make Content Pervasive, Engaging and Relevant

Presented by

Jonny Bentwood, Director of Analyst Relations & Strategy, Edelman

About this talk

Jonny joined Edelman as head of Analyst Relations and Strategy in 2006. He joined from Metia (previously known as Write Image) where he created and developed the company’s successful analyst relations division where he led all of Microsoft’s AR in EMEA. Jonny has led a range of campaigns for technology vendors covering both consumer and enterprise segments. His clients include Xbox 360, HP, Orange, Motorola, Microsoft, Intel, HDS, Reuters, FileNet, BT, Misys, ACI and Siebel. Prior to this, he worked at Informa, the telecoms analyst house, and as an IT consultant.

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