Jump & Splash: Rich Media in Online Advertising

Presented by

Ken Otte, Interactive Director Knupp & Watson & Wallman

About this talk

SYNOPSIS: With the online space of advertising always evolving, changing, and reinventing itself, it’s important that we create engaging experiences for users that are both fun and informative for them, and effective for the businesses and organizations using this medium to communicate. Join Ken Otte and BrightTALK to explore creative and technology driven executions of online advertising that use rich media to engage. BIO: Ken is the Digital Director at Knupp & Watson & Wallman (KW2), he has created interactive experiences for national and worldwide brands including Pepsi, Mountain Dew, 7UP, Dr Pepper, Jack Daniels, La Quinta Inns & Suites, Miller Lite, Greyhound, American Airlines and Gatorade. He has been the recipient of numerous awards including the DDB Worldwide Pinnacle Award, the New York Times Ad Innovation Award and was a Cannes Cyber Finalist

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