Ken Otte, Interactive Director Knupp & Watson & Wallman
About this talk
SYNOPSIS: With the online space of advertising always evolving, changing, and reinventing itself, it’s important that we create engaging experiences for users that are both fun and informative for them, and effective for the businesses and organizations using this medium to communicate. Join Ken Otte and BrightTALK to explore creative and technology driven executions of online advertising that use rich media to engage.
BIO: Ken is the Digital Director at Knupp & Watson & Wallman (KW2), he has created interactive experiences for national and worldwide brands including Pepsi, Mountain Dew, 7UP, Dr Pepper, Jack Daniels, La Quinta Inns & Suites, Miller Lite, Greyhound, American Airlines and Gatorade. He has been the recipient of numerous awards including the DDB Worldwide Pinnacle Award, the New York Times Ad Innovation Award and was a Cannes Cyber Finalist
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…