In a world which we hope will be recession-free in the near future, we need to think about how media is going to be consumed and used differently by our targets. No form of media or marketing has been totally immune in this landscape, and while some of them will return to a more normal consumption level, none will be immune from the need to significantly evolve. This puts pressure on those planning now for 2010 and beyond. The tendency is to try and return to our past, yet evidence is showing us even through this recession how significant the shifts in best practices have become.
In order to avoid the sin of trying to return to the past, this presentation will focus on some key trends we have seen in the last two years and a projection out to two years from now and what the best media and marketing plans will need to look like. We will use examples from the consumer technology markets from around the world (US versus EMEA and PRC) as well as key BtB technology segments.