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Social Influence: How To Get Enough Scale and ROI From the Power

Most brands are starting to move from social listening (who are the influencers and what are they saying?) to social activation (can I get this influencer to amplify my brand message?). To do so requires the brand to think more like a publisher than a marketer: producing relevant, value-add brand content and getting hundreds, thousands and soon tens of thousands of influencers to republish and distribute that content. We discuss how to do this and look at a case study that demonstrates that brands can build their own social influencer networks at scale.
Recorded Sep 12 2011 30 mins
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Presented by
Halogen Media, Greg Shove Founder and CEO
Presentation preview: Social Influence: How To Get Enough Scale and ROI From the Power

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  • Title: Social Influence: How To Get Enough Scale and ROI From the Power
  • Live at: Sep 12 2011 3:00 pm
  • Presented by: Halogen Media, Greg Shove Founder and CEO
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