Social Media ROI (or is that ROE?)

Presented by

Janet Fouts, Social Media Coach, Tatu Digital Media

About this talk

Traditional ROI measurements may just not apply to social media, so how do you know if your social media marketing efforts are working? What's the return on your investment and how soon can you expect to see that return? We'll talk about how to track the value of the relationships you've developed and how to visualize your growing network and introduce you to ROE (Return on Engagement). Then we'll give you some real actionable tips to use to measure your own success.

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