Hi [[ session.user.profile.firstName ]]

Social Media ROI (or is that ROE?)

Traditional ROI measurements may just not apply to social media, so how do you know if your social media marketing efforts are working?
What's the return on your investment and how soon can you expect to see that return?
We'll talk about how to track the value of the relationships you've developed and how to visualize your growing network and introduce you to ROE (Return on Engagement). Then we'll give you some real actionable tips to use to measure your own success.
Recorded Sep 24 2009 40 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Janet Fouts, Social Media Coach, Tatu Digital Media
Presentation preview: Social Media ROI (or is that ROE?)
  • Channel
  • Channel profile
  • What Marketers Keep Getting Wrong With Content Sep 16 2020 6:00 pm UTC 45 mins
    John Huntinghouse, VP of Marketing, TAB Bank
    When you use content as a marketer, for it to be relevant it needs to elicit an emotional response. Anger, happiness, excitement etc. The only ads/blogs/webinars/pitches that are spammy are the ones that are not relevant. So how do we make content relevant to the user consuming it? Well, it turns out that it’s not the content that’s the problem, it’s who we are showing the content to. We simply don’t know our audience as well as we think we do. You can’t create great content until you first understand your who your audience is. Here’s what you’ll learn in this session.

    - A simple (and a complex way) to look at your data to help you understand if your content is hitting the mark.
    - How to avoid the content machine learning feedback loop bias. (How to get rid of your institutional/agency/copy bias out of the way).
    - A better marketing framework that allows you to actually understand your audience better, instead of going off outdated assumptions.
  • The Customer Advocate Equation: Content, Customer Experience & Confidence Sep 16 2020 5:00 pm UTC 45 mins
    Christa Tuttle, Founder and CEO, Launch Marketing
    The customer experience (CX) has become one of the most significant factors to turn customers into brand advocates. A significant component of creating a cohesive, enjoyable, informative customer experience is your content strategy: delivering the right content to the right customer contacts at the right time.

    In this webinar, Launch Founder and CEO Christa Tuttle will discuss CX mapping and how to develop a content strategy that delivers relevant content at precise moments to maximize chances at creating true customer advocates. The presentation will include discussions about identifying and analyzing CX, hub-and-sub content creation, leveraging social media, content diversification and personalization, and more.
  • Moving from Marketing to Meaning Sep 16 2020 1:00 pm UTC 45 mins
    Paul Spiers, Founder & Host of the New P&L
    ‘The New P&L – Principles & Leadership in Business’
    Podcast series & Brand Purpose Consultancy

    Placing purpose at the heart of a business is easier said than done. It requires consistent commitment to move a business beyond ‘the marketing of purpose’ to a business that has purpose embedded at it core. This is even more critical, when the business itself is focused on highlighting great examples of purpose, principles and leadership.

    In this webinar, founder and host of The New P&L – Principles & Leadership in Business podcast series Paul Spiers, will present a case study on Moving from Marketing to Meaning, discussing how genuinely putting authenticity, purpose and considered content right at the heart of this new initiative has transformed both the growth of the business and also dramatically changed his view on the characteristics that define a successful business.
  • LOOPing Sales & Marketing for a Unified Customer Experience Recorded: Aug 5 2020 48 mins
    Christa Tuttle, Founder and CEO, Launch Marketing
    Laying the groundwork for sales-marketing alignment is vital to success. According to MarketingProfs, alignment leads to 36% higher customer retention rates and 38% higher sales win rates. Even though alignment is proven to be critical to success, it can be difficult to get teams on the same page with processes that facilitate synchronicity.

    In this session, Launch Founder and CEO Christa Tuttle will help sales and marketing teams build the LOOP to lock down criteria, organize processes, orchestrate regular communication and pulse your progress. By creating shared language, processes and measures of success, B2B teams walk away from this webinar ready to establish a more efficient and united task force within the company.
  • Why Revenue Operations is the missing link in your growth plan Recorded: Aug 5 2020 50 mins
    Frank Cowell, CEO, Digitopia
    Most B2B executives and CEOs struggle to find an effective growth plan. They are facing an unpredictable pipeline, diminishing marketplace differentiation, and a mountain of tactical chaos that keeps them from focusing on the big picture.

    Is this you? What if I told you RevOps is the key to unlocking your growth potential, and it’s actually not hard to start implementing in your business.

    In this session, you’ll learn:
    - What Revenue Operations Is
    - How RevOps is transforming how companies create internal alignment
    - And, 3 ways you can lead the charge in your organization to create a “Culture of Revenue” that will crush the competition

    If you’ve ever wished your siloed Marketing, Sales, and Service departments could be transformed into one powerhouse growth team…then this session was tailor-made for you.

    About Frank Cowell:
    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a Revenue Operations firm based in San Diego, California. He works regularly with CEOs and B2B Executives who are looking to confidently drive predictable growth. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and business strategy that enables him to offer fresh perspectives on often-complex concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and Revenue Operations, business strategy and digital marketing. His book, Building Your Digital Utopia, was just released on Amazon this spring.
  • Creating Alignment Across Every Stage of the Buyer’s Journey Recorded: Aug 5 2020 47 mins
    Donny Deaile, BrightTALK | Lisa Camerlengo, StoneTurn | Andrew Lea, Alliance4Data
    Great marketing teams don’t just generate leads. Today’s best marketing teams work hand-in-hand with sales to cultivate an engaged audience and nurture prospects along every stage of the buying cycle. By breaking down silos and coordinating efforts, closely aligned teams can seamlessly deliver relevant and engaging content that converts buyers and closes deals.

    Join some of the most effective leaders in the business for a keynote panel to discuss the top three ways you can close the gap to create actionable sales and marketing alignment across every stage of the buyer’s journey.

    Panel:
    Donny Deaile, Senior Sales Executive, BrightTALK (moderator)
    Lisa Camerlengo, VP of Marketing, StoneTurn
    Andrew Lea, Founding Partner/Chief Messaging Officer, Alliance4Data
  • Up your marketing game: Keep in touch... without touching anything! Recorded: Aug 5 2020 47 mins
    Angela Silbernagel, Director of Marketing, Real Wealth® Marketing
    Have big plans for marketing but a tight schedule? Lighten your load with hands-free automated campaigns! Learn the ins and outs of building an evergreen prospect-to-customer journey, and specific follow up automations that will free up your time and make your customers feel noticed and loved. Director of Marketing, Angela Silbernagel, will give you an overview of why and how campaigns are so effective in getting leads and closing sales, especially in the new post-pandemic world.

    What you’ll learn:

    - How to build a campaign, step-by-step
    - How to ‘find your voice’ in your communications for your company and brand
    - Quick, easy ways to save yourself time and effort using simple tech tweaks

    About Angela Silbernagel, Director of Marketing, Real Wealth® Marketing:

    Angela is a classic millennial that annoys Baby Boomers because she intuitively understands technology and loves to use it! She graduated with her Bachelor’s Degree in Marketing from the University of Wisconsin-Milwaukee in 2014, and regularly attends 20+ conferences, seminars, and online workshops each year to continue expanding her knowledge of the ever-changing marketing world. She helped develop the logic for and design the user-friendly format of the Real Wealth® Marketing technology platform that allows for personalized automation. In her spare time, Angela loves to play board games, practice with her ukulele band “Ukerazy,” and hosts a monthly Book Club meeting with her friends. She also loves to play beach volleyball and usually joins multiple leagues each summer.
  • Account-Based Marketing: the missing link to align Sales & Marketing Recorded: Aug 5 2020 27 mins
    Roy Brockman, Director of Marketing at SecuriThings
    What is Account-Based Marketing?
    The different between Account-Based Marketing and Account-Based Sales Development
    How to define a list of targeted accounts?
    How to combine lead generation with Account-Based Marketing?
    Why does Account-Based Marketing require a complete alignment between Sales and Marketing?
    Account-Based Marketing during COVID-19

    My success story:
    Account-Based Marketing in an Seed-Round start-up
    From Marcom to Product Marketing and Sales enablement
    Adapting the messaging to each account
    Building an Account-Based-oriented website
    Tier-1 customer acquisition
  • Smarketing - Sell smarter, not harder Recorded: Aug 4 2020 47 mins
    Peter Strohkorb, Sales Acceleration Specialist Advisor, Founder and Principal at Peter Strohkorb Advisory
    Sales and Marketing alignment is nothing new. We know WHY it is a good idea. What has been missing from the conversation is HOW to go about it to make it successful, and WHO needs to be involved to make it sustainable.

    In this talk, international Sales Acceleration Specialist Peter Strohkorb will outline a series practical steps you can take now to make your Smarketing initiative a success.
  • Using Technology to Transform Marketing and Sales Into a Powerhouse Growth Team Recorded: Jun 17 2020 56 mins
    Frank Cowell, CEO, Digitopia
    COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?

    Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business! 

    In this talk you’ll learn:
    - How to build a data-driven, revenue-centric marketing strategy
    - How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
    - What outcomes your buyers expect from your brand at each stage
    - How to identify the right platform to create alignment across Marketing, Sales and Service 

    Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.
  • How to go from an individual contributor to a CMO Recorded: Jun 17 2020 42 mins
    Sangram Vajre Chief Evangelist & Co-Founder, Terminus
    99% of marketers will never know what it takes to get promoted in marketing. Less than 1% of all marketers will have a shot at becoming a CMO and then staying in the job.

    This session is share 5 key areas that you must master to the one of the most coveted jobs in the market.

    Speaker bio:
    Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.7B). Soon after, Sangram co-founded Terminus which hit a $1M in the first year, $5 in the second and $15M in the third year ranking 21st in Deloitte's fastest-growing company, named back to back as one of the best places to work.

    On LinkedIn alone, Sangram has over 15,000 subscribers of his weekly “Becoming Intentional” newsletter and over 10M views of his content in just the last two years. Sangram has quickly become a marketing and leadership expert and has been named as one of the top 21 B2B Influencers in the world by the DMN network.

    Sangram is the author of two books on Marketing, a frequent keynote speaker, a host of the top 50 business podcasts called FlipMyFunnel with over half a million downloads.
  • The ROI of SEO: Bridging the Gaps within your Content Strategy Recorded: Jun 17 2020 55 mins
    Verrion Wright, Director of Marketing, Contently
    SEO is a critical component of content marketing – bridging the gap between consumers and content. Unfortunately, it’s a key component missing from many marketers’ skillset. Google is the gatekeeper between you and your most valuable audience - the people searching for answers to the big questions and challenges related to your brand. In many ways, it’s the most powerful distribution channel at your disposal. Yet many marketers struggle to integrate SEO into their content strategy, and underestimate SEO’s intrinsic value to standing out in a competitive digital arena.

    A strong SEO strategy can transform your content marketing program, delivering compounding returns over time. In this webinar, Verrion Wright, Director of Marketing at Contently, will reveal how to create high quality content that Google loves, increases traffic, leads and revenue.

    You’ll learn:
    - Key trends that are making SEO the smartest investment for any marketing team
    - How to build your prospect pipeline and identify growth opportunities
    - 4 strategies that are sure to grow your SEO traffic
  • How to Grow Your Startup and Scale Your Product Using Rigorous Research Recorded: Jun 17 2020 63 mins
    Robert J. Lewis, Ph.D.
    A broad overview of basic research methods accessible to product-based businesses of all sizes. The discussion focuses on the most common and useful qualitative and quantitative research methods, and how to overcome each technique's individual disadvantages.

    Participants will learn:

    - How to define their business problem better, and choose the right method(s) to solve it.

    - How to practically implement several very useful methods without the need for proprietary software.

    - How to leverage the data they already have to find insightful patterns.

    - Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem.
    Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle.

    About the speaker:

    Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective.  Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.
  • Personalized is Profitable: A Data-Driven Approach to Personalized B2B Marketing Recorded: Jun 17 2020 41 mins
    Christa Tuttle, Founder and CEO, Launch Marketing
    Much like B2C, B2B customers have become most responsive to marketing that’s tailored to
    them. According to SmarterHQ, 72% of B2B customers will only engage with personalized marketing messages. So how do you achieve marketing that speaks to each customer without completely invading their online personal space? It starts with effective, consistent and regulation-abiding data collection. In this webinar, Launch Founder and CEO Christa Tuttle will walk through the modern landscape of data-driven personalization, highlighting not only the data management best practices that make up the backbone of your personalization efforts, but also how to transform this data into the information you need for personalized marketing. Topics discussed will include tools for automation and personalization, the power of manual processes in personalization, creating targeted emails and more.
  • The Marketing Threesome – Making the Customer Come First Recorded: Jun 17 2020 39 mins
    Ricky Abbott, President Americas, Transmission
    Everyone wants a selfless partner. One who takes the time to get to know them, pay them attention, understand what they want…and give it to them. Your customers are no exception. Listen as Ricky Abbott reveals the secrets on how to balance your marketing threesome; Creative, Data and Insight.
  • Critical Insights for Demonstrating Marketing’s Impact on the Business Recorded: Jun 17 2020 38 mins
    Cynthia Stephens | Brendan Walsh | Sandra Wendland | Mike McKenzie
    How to build, optimize and measure digital experiences.

    At last count there were 8,000 martech solutions, and thousands of corresponding datapoints for marketers to ingest and make sense of. Most senior marketers receive daily emails with meeting requests to be pitched on the latest solution. How do we wade through this morass of solutions and data to pinpoint critical metrics needed for effective digital experiences demonstrating marketing’s impact on the business?

    Measure marketing impact on outcomes that count. Come join our fireside chat and hear how Lionbridge has transitioned to a data-driven marketing approach and put customers at the forefront of its strategy. Join this 30-minute panel discussion to get actionable advice, with specific examples on:

    1. Understanding the 7 telltale signs that you’re not optimizing your eCommerce site to increase conversion
    2. Pitfalls to avoid when building a multi-lingual SEO program to drive engagement across regions, languages, and industries
    3. How to build a high-performing content strategy with frequent, relevant messaging for personas
    4. Focus on the right accounts with an account-based strategy for B2B enterprise selling

    Moderator: Cynthia Stephens, VP Demand Generation, Lionbridge

    Panelists:
    Brendan Walsh, Global Technical Search SME , Lionbridge
    Sandra Wendland, Manager Global Digital Marketing, Lionbridge
    Mike McKenzie, Senior Manager Demand Generation, Lionbridge

    Presenter Linkedin and Twitter profile links
    https://www.linkedin.com/in/castephens/
    https://twitter.com/Lionbridge
  • Understanding and marketing to a scientific audience Recorded: Jun 17 2020 40 mins
    Mathias Astell, Chief Marketing Officer, Hindawi Limited
    Science plays a pivotal role in modern society and the key way in which science is disseminated is through scholarly publishing. In this webinar, Mathias Astell (Chief Marketing Officer, Hindawi) will walk you through the ways in which a leading open access scholarly publisher uses customer and market data to develop a clear understanding of the trends and requirements in science communities around the world and uses this understanding to serve them with relevant, meaningful and impactful marketing. Through this webinar, attendees will gain an understanding of:

    - The makeup of the science publishing market, including the actors, levers, risks and opportunities for a marketer
    - The data required in effectively understanding this market
    - How these behavioural, market and community data are practically utilised to engage this market

    Science publishing is a fascinating, multi-billion dollar industry that is often somewhat obscure to those not in science or publishing – this webinar offers the chance to find out more about this industry and the interesting challenges and opportunities faced by marketers working in this space and the data they use to tackle them.
  • How to go from an individual contributor to a CMO Recorded: Jun 11 2020 43 mins
    Sangram Vajre Chief Evangelist & Co-Founder, Terminus
    99% of marketers will never know what it takes to get promoted in marketing. Less than 1% of all marketers will have a shot at becoming a CMO and then staying in the job.

    This session is share 5 key areas that you must master to the one of the most coveted job in the market.

    Speaker bio:
    Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.7B). Soon after, Sangram co-founded Terminus which hit a $1M in the first year, $5 in the second and $15M in the third year ranking 21st in Deloitte's fastest-growing company, named back to back as one of the best places to work.

    On LinkedIn alone, Sangram has over 15,000 subscribers of his weekly “Becoming Intentional” newsletter and over 10M views of his content in just the last two years. Sangram has quickly become a marketing and leadership expert and has been named as one of the top 21 B2B Influencers in the world by the DMN network.

    Sangram is the author of two books on Marketing, a frequent keynote speaker, a host of the top 50 business podcasts called FlipMyFunnel with over half a million downloads.
  • B2B Content Wars: 4 Components of a Winning Content Marketing Strategy Recorded: May 13 2020 53 mins
    Karthik Nair, Director of Demand Generation, JOOR
    Uncertain times call for going back to the basics, while staying nimble to respond as the
    situation keeps evolving in your industry. Marketers in every industry find themselves in a
    surreal situation today with the health crisis and potential financial crisis staring at us.
    Now more than ever we need to build a content marketing strategy that not just wins the
    attention of our audience in a highly competitive environment, but also finds a way to make lives easier.

    The 4 components to craft such a successful content strategy involve the need to have a
    deep understanding of the: 

    1. Questions the user would ask as they move through the buying journey
    2. Buying journey
    3. Channels where users spend time seeking solutions to their biggest challenges
    4. Data that will give you insights into how users are engaging with your content

    Join this webinar to access best practices and frameworks to:
     Build a content strategy that revolves around the users’ needs
     Identify the right distribution channels for each phase of the funnel
     Data you should collect to help you optimize your content strategy
  • Pivoting, not Pausing Content During a Crisis Recorded: May 13 2020 38 mins
    Levitica “Lee” Watts, Chief Marketing Officer, Smith, Gambrell & Russell, LLP
    With the current global crisis, marketers will need to approach marketing differently as we move forward. The temptation may be to stop marketing, creating or speaking to your audience. However, we must continue to prepare for growth and look to the future. This presentation will focus on content strategies marketers can implement when a crisis tempts you to stop marketing or pause your efforts. The goal is to pivot, not pause.

    Attendees will learn:
    -The importance of assessing your current content
    -Creative ways to repurpose content for the current situation
    -Strategic tactics for connecting the dots for business development
    -How to look for opportunities and leverage your company’s content
Latest content in marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Social Media ROI (or is that ROE?)
  • Live at: Sep 24 2009 7:00 pm
  • Presented by: Janet Fouts, Social Media Coach, Tatu Digital Media
  • From:
Your email has been sent.
or close