Why Social Media Doesn't Work

Presented by

Linda Popky, President, L2M Associates, Inc.

About this talk

Twitter, FaceBook, LinkedIn, DIGG, Delicious, MySpace…It’s virtually impossible to look around and NOT be deluged by claims about the incredible power of social media—for everything from branding and connecting with customers to selling products, recruiting employees and even building morale. But as marketers and businesses rush to climb on the social media train, have you ever wondered what the buzz is all about? Does this stuff really work? What are the downsides to social media? Are there people who should *not* be jumping into a social media campaign—now or in the future? Join us as award-winning marketing consultant Linda Popky, author of Marketing Your Career and Promoting Your Non-Profit and the host of the MarketingThoughtLeadership.com podcast series, provides an alternative view of the frenetic world of social media, pointing out the potential pitfalls and stumbling blocks others may not tell you about.

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