How to align marketing content with audience buying behaviour…and sales goals
Rene Power, Founder, Vision B2B Marketing and Training Ltd
About this talk
In all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing
and Training will share powerful strategies to help B2B product and service businesses
maximise their expertise and marketing resources to drive the right kind of inbound inquiry.
In this session you’ll learn how to
- Reverse engineer a sales funnel and align marketing activity to it
- Identify and understand the needs of target audiences
- Creatively create multi-use content and powerful integrated marketing programmes
including lead magnets, article syndication, email, PR, social and more.
Webinar attendees can get access to a bonus workbook for the webinar by firstname.lastname@example.org ahead of live broadcast.