Content marketing: Stop the sales pitch. Start the sales attraction

Presented by

Lucinda Brook, Director, Marketing Clout

About this talk

Stop the sales pitch. Start the sales attraction - The whys and wherefores of content marketing for B2B organisations - The Social Media red herring - Why you should be thinking content marketing for 2012 - Best practice: building the optimum content mix, systems and processes - Examples of great content & great content marketing campaigns - Q&As Lucinda is the strategic brain behind scores of digital campaigns, brand reinventions and clever thinking for companies such as Microsoft, Experian and Google. With a solid foundation of expertise and experience, Lucinda is an energetic, straight-talking, highly-focused strategist, with the rare talent of being able to cut to the core issues and tackle them head on.

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