How to Profitably Run SEM Campaigns for Online Lead Generation

Presented by

David Rodnitzky, CEO, PPC Associates

About this talk

Lead generation is a highly competitive business, but also highly profitable if managed properly. This session gives you all the best practices you need to run very profitable Google AdWords and other search engine marketing (SEM) campaigns for your online lead generation business, including keyword selection, landing page optimization, and proper tracking.

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