Essential data for marketing content that converts

Presented by

Rene Power, Founder, Vision B2B Marketing and Training Ltd

About this talk

If you don't know what aspects of your marketing deliver the most results; or if you have access to analytics but don't understand what's it's telling you; or if data is hoarded by I.T in your organisation, you'll love this primer on how accessible marketing data can help you make better marketing and business decisions. In another all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing and Training Ltd in the UK will share powerful strategies to help B2B product and service businesses maximise their expertise and marketing resources to drive the right kind of inbound enquiry. In this session you’ll learn how to - Understand what data you really need to help drive inbound traffic - Test and learn when it comes to all your marketing activities and content - Establish how free to use web, email and social media tools can give you a real advantage over competitors - Improve awareness, engagement and conversion of traffic Webinar attendees can get access to a bonus workbook for the webinar by emailing ahead of live broadcast.

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