Building a Multichannel Webinar Strategy

Presented by

David Pitta, Senior Marketing Manager, Demand Generation, BrightTALK; David Kreitter, Demand Generation Associate, BrightTALK

About this talk

Today's leading businesses are running a multichannel webinar strategy that continuously delivers relevant content to fragmented target audiences while also centralizing and standardizing data capture. Join David Pitta, Sr. Marketing Manager, Demand Generation, BrightTALK, for 30 minutes on how his team is executing this strategy across 6 channels with 35,000 subscribers and counting. Topics discussed: - Creating a segmented, multichannel content strategy - Distributing your content across paid, earned, and owned media - Syndicating content between multiple channels - Unifying data capture in a multi-channel webinar strategy

Related topics:

More from this channel

Upcoming talks (4)
On-demand talks (1773)
Subscribers (115431)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.