How Content Elevates (or Aggravates) the Customer Experience

Presented by

Jeff Raymond, Executive Director, Client Engagement – Launch Marketing

About this talk

At its best, an organization’s content anticipates the needs and interests of those they wish to start or advance a conversation with. It’s simply there when audiences need it and served up in an easily accessible and engageable manner that adds up to a positive experience. Conversely, gaps in content availability, inattention to the steps required to get one’s content, and disconnected follow-up leads to negative experiences and, ultimately, unmet objectives. Join us as we examine: - How to assess whether you have the content you need - What it takes to create a reliable and effective content engine - The friction points that impede content engagement (and how to address them)

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