Ditch ROI! Return-on-Emotion (ROE) is the real key to storytelling success

Presented by

Clarice Lin | The ROI Doctor | Founder of BaselineLabs | Head of Content-Analytics

About this talk

In recent years, many companies and marketers struggle to prove the return on investment in content marketing and how storytelling plays such a pivotal role in the overall business strategy. On the other hand, companies who focus only on Return-On-Investment (ROI) face unsurmountable challenges in turning new customers into returning customers. If you want your company to outshine your competitors, return on emotion (ROE) is the real key in balancing your monetary returns and getting your customers return yet again and again. In this session, I’ll share with you: - Why measuring ROI is no longer sufficient in your customer acquisition and retention strategy - What Return-On-Emotion is all about and why you’ve to focus on this key metric in 2020 - How to strike a balance between driving higher profits and keeping your customers happy and satisfied

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (488)
Subscribers (121074)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.