Scaling Authentic Stories – how to create more (and better) stories

Presented by

Yotam Gutman, CEO, Contexy

About this talk

Effective storytelling requires authenticity, but also tenacity. The ability to generate quality, engaging content is crucial for creating and maintaining marketing momentum. However, marketers that are required to do so over and over again usually end up “dry”, and either reduce the frequency of publications or their quality. In this webinar, content marketer Yotam Gutman will discuss the pitfalls of content marketing and propose tested way to continuously create quality content. Key takeaways include: - Content ideation strategies - Content creation tactics - Content re-use methods - Tips and tricks for generating content when there’s nothing more to say…

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