Keith Johnstone & Dennis Le, Contrast Digital Marketing
Simplify your demand generation process by breaking it down and focusing on the components that matter most. Dividing the process into 4 steps, you can create an effective demand generation strategy that will drive interested leads into your sales team's open arms. Rather than chasing potential customers down and selling them on the same value propositions you and all your competitors are using, consider what it will take to make them chase you.
· Define your audience
o Maximize the effectiveness of your campaigns by starting with understanding the needs your product satisfies, and who will benefit most
· Gather insights
o Consider how and where your audience spends their time to identify what their interests, needs, or parallel pain points they may suffer from are
· Demonstrate value
o Create compelling content that attracts them to you and demonstrates value – something that will make your audience say thank you
· Set the bait
o Lastly, use your content and leverage targeted marketing channels to drive leads to you
As General Manager of Contrast Digital, Keith directs all marketing activities and has a track record of successfully growing client revenues and lead volume quarter over quarter. He has had his insights featured in publications like Forbes, Entrepreneur Magazine, Sales and Marketing Magazine, and HubSpot Sales to name a few.
Specializing In digital demand generation, Dennis has been in the marketing industry for nearly a decade. He has worked on campaigns across industries including software, professional services, and construction, executing campaigns that have helped drive leads in excess of $20M in potential revenue.
Keith Johnstone, GM, CMO, CDO, Contrast Digital Marketing
Dennis Le, Digital Demand Generation Manager, Contrast Digital Marketing