How to Grow Your Startup and Scale Your Product Using Rigorous Research

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Presented by

Robert J. Lewis, Ph.D.

About this talk

A broad overview of basic research methods accessible to product-based businesses of all sizes. The discussion focuses on the most common and useful qualitative and quantitative research methods, and how to overcome each technique's individual disadvantages. Participants will learn: - How to define their business problem better, and choose the right method(s) to solve it. - How to practically implement several very useful methods without the need for proprietary software. - How to leverage the data they already have to find insightful patterns. - Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem. Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle. About the speaker: Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective.  Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.
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