RE-SET 2020: DIY AUDIT your Demand Gen ROI in 45 mins

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Presented by

Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach

About this talk

“For over 40% of marketers, proving the ROI of their activities is their company second's biggest challenge (after lead generation).” Sources: CMO Council, Deloitte In this DIY "Revenue & ROI Audit” webinar you will learn in 10 steps how to self-audit your true marketing ROI in 2020 – based on your CEO’s commercial goals – to then plan how to improve on those month after month. We will focus on YOUR specific goals and ROI, combining practical steps and templates, so that you leave this 45-min webinar with your own Dashboard to then apply to your team: from AS-IS to TO-BE… aiming to boost your marketing ROI from 0-200% to 500% After more than 20 years helping SMEs and blue chips in various B2B sectors to grow their marketing ROI, international consultant & coach Philippe Ruttens will share tools, sources and his approach to audit your marketing campaigns and operations both through quick wins and long-term transformation. Whether your KPIs and goals are more focused on campaign ROI, profitability, team efficiency, customer engagement or brand trust, you will learn concrete steps and to measure and consistently increase your marketing team performance. This will be a dynamic exercise that will benefit you in three ways: 1. Measure & benchmark your core KPIs based on your 2019 performance and commercial goals -> AS-IS 2. Refine your 2020 vision, ROI & Revenue targets -> TO-BE 3. Prioritise next steps to build a simple roadmap to accelerate this new year The best 45 mins of your 2020 career: Increase your team & ops performance, from campaigns to content and channels, at both a “next quarter” quick-wins level and for the next 12-18 months.
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