Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?

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Presented by

Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, Hypergiant

About this talk

Social media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade. Join the Conversation to Learn: - How does social media affect brand/campaigns/engagement? - How are AI and analytics impacting campaigns? - What role does personalization play, and how can I make it happen? - What compliance requirements do I need to worry about? - How are internal relationships and networks affecting the marketing team? Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan Panellists Janice Dru, Senior Marketing Director, Cambridge Innovation Center Christie Post, Marketing Director, Hypergiant Ray Renna, US Marketing Director, IVI RMA GLOBAL
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