Crafting Cross-Channel Campaigns in Today’s Fragmented Landscape

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Presented by

Lauren Pettiglio, Director - Demand Generation, BlueConic

About this talk

With the ever-rising audience expectations and constant changes in technology and regulations, today’s landscape can feel more like a minefield than a greenfield for marketers. But what may initially appear as challenges, can be opportunities for you and your team to change your approach to campaigns and uncover new ways to meet your department and company goals. Resister for this webinar to explore: The growing number of considerations for today’s landscape How technology can help – or hurt – your marketing campaigns Tips and tricks for optimizing cross-channel campaigns Lauren Pettiglio is a B2B marketer with nearly 10 years of marketing automation and campaign management experience. From strategy to analysis and reporting, her passion for demand generation has driven many creative solutions to challenges felt across industries. When she is not planning the next campaign or determining the best way to automate a process, you’ll likely find her singing along to a Broadway musical soundtrack.
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