Hi [[ session.user.profile.firstName ]]

B2B Demand Generation Myths DEBUNKED

Demand generation is a critical input to the sales process, but with competition on the rise and sophistication in martech stack, B2B demand generation has never been more complex. Fortunately, along with the swell of competition, a whole host of digital marketing tools have arrived as well. This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole demand generation process—confusing even the smartest marketers. In this webinar, we’ll look at debunking myths that lead to wastage of effort and money, so you can focus your efforts on your demand generation best practices.

About Sowmya Moni:

Sowmya is responsible for driving marketing & communications for Incture’s (www.incture.com) portfolio, globally. She has 20 years of marketing and product management leadership experience launching brand awareness, demand generation and sales enablement programs and campaigns at both start-ups and Fortune 500 companies such as HP and Oracle.

Sowmya holds an MBA from Management Development Institute, Gurgaon and a B.Com Honours degree from Delhi University, India. She also holds a PMP certificate from PMI.org and a certificate in Digital Marketing from Columbia Business School. She’s an active PMI global volunteer, CMO Council Member, and advocate for Gender Inclusivity in the Workplace.

About Incture

Incture® is a digital systems company and we deliver solutions with speed and at scale to address our customers’ complex business challenges. We are one of the largest providers of Digital Applications and Technology Solutions on SAP Cloud Platform and SAP On-Premise Platform. Incture is headquartered in Bangalore, India with offices in NA, SEA and the Middle East. We are currently serving more than 90 customers globally, many of which are on the Fortune 500 list.
Recorded Feb 12 2020 21 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Sowmya Moni, Marketing Director, Incture Technologies
Presentation preview: B2B Demand Generation Myths DEBUNKED

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Virtual Events: Setting a new standard for engagement Dec 16 2020 8:00 pm UTC 45 mins
    David Edwards, Business Manager (BrightTALK)
    Virtual events empower businesses to create connections with prospects and customers at scale. Without the cost or restrictions of an in-person event, you can target the right audience with relevant content all while capturing meaningful engagement data behind the scenes.

    This session will showcase how BrightTALK will continue to fuel virtual event programs in 2021. We'll highlight recent marquee events to give you a taste of what's possible on the BrightTALK platform, as well as new features that will provide increased engagement and interactivity during events. We'll also be debuting sponsorship opportunities for our 2021 industry conferences called Community Summits.
  • Creating Engaging Content in 2021 Dec 16 2020 6:00 pm UTC 45 mins
    Nick Markwith, Head of Communities (BrightTALK)
    Creating content is easy, but creating impactful content that builds relationships without faltering in engagement is not. In today’s era, not only do you want to create relevant content, but you want to position yourself as a leader in your industry and gain a reliable share of voice to push past competitors.

    This session will focus on how to effectively cut through the noise and create content that provides value while standing out, ultimately enabling you to curate an audience following. We’ll break down survey data to understand people’s content preferences and how you can leverage these key insights combined with various BrightTALK services to inform your own content planning for 2021.
  • Measurement: It’s an Art and a Science Dec 16 2020 5:00 pm UTC 45 mins
    David Pitta, CMO (BrightTALK)
    Marketing attribution models and measurement can be daunting, but you can approach this methodology in a way that creates alignment across your business. Whether it’s creating short-term and long-term benchmarks for your marketing programs or determining overall ROI, attribution is powerful knowledge every marketer should be equipped with. Join this session for best practices for a winning B2B attribution model. We’ll be digging into various layers of campaign reporting to help your team understand and optimize programs.
  • The 2021 Blueprint: Fuel Your Demand Strategy Dec 16 2020 4:00 pm UTC 45 mins
    Olivia Dassler, Manager Marketing Programs (BrightTALK), Roma Patel, Customer Marketing Manager (BrightTALK)
    Every marketing team wishes they had a crystal ball to see what 2021 will hold. How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year?

    In this session, we'll share our blueprint for driving success in 2021. We'll help you fuel your demand approach with a steady stream of webinars and virtual event programs that engage your core buyers. You'll get an advanced look at BrightTALK’s Blueprint tools and how effectively you can leverage each one in order to progress your team’s planning into powerful actionable insights. Topics include:


    - Creating a demand waterfall
    - Building a scalable content plan
    - Designing webinar, virtual event and video content that stands out from the crowd
  • Using Intent Data to Predict the Future in APAC Recorded: Oct 15 2020 45 mins
    Joseph McCarthy (BrightTALK), Will Griffith (Tealium) & Priscilla Lee (ServiceNow)
    As the market for intent data continues to grow dramatically, so do the possibilities for how we utilize these key engagement signals. With the scale of intent data expanding, we continue to see momentum in how intent is integrated within organizations, the speed at which we can act on surging signals, and the expansion of touchpoints.

    Join us for this engaging panel where industry leaders strive to address how to effectively and efficiently predict the future using intent data and it’s signals.

    Speakers:
    Moderator - Joseph McCarthy, Regional Sales Manager APAC, BrightTALK
    Will Griffith, VP & General Manager APJ, Tealium
    Priscilla Lee, Digital Marketing Manager, Demand Generation Programs, ServiceNow
  • What's the Next Normal for B2B Marketing in APAC? Recorded: Oct 15 2020 46 mins
    Stuart West (BrightTALK), Krishna Zulkarnain (Cloudflare) & Alexa Rzasa (Respond Software)
    Marketing's new normal has shifted to the next normal - and the change we’re experiencing is here to stay. But if we don’t know where we’re going, how can we devise strategies that prepare our team for success?

    In this panel discussion, global thought leaders will discuss the rapid evolution of B2B marketing in 2020 and make their predictions for the future of our industry.

    Speakers:
    Moderator: Stuart West, VP & Regional Managing Director APAC, BrightTALK
    Krishna Zulkarnain, Marketing Director, APAC, Cloudflare
    Alexa Rzasa, Sr Campaign Manager, Respond Software
  • Content Marketing That Gets Noticed Recorded: Oct 14 2020 50 mins
    Trent Warrick (BrightTALK), Cassandra Jowett (PathFactory), Shayne Tilley (99designs) & Matthew Woodget (Go Narrative)
    Every marketer wants “IT.” That creative spark that connects with customers in exactly the right way to sway minds and close deals. But, with the sheer amount of content our industry produces daily, how can creators identify this mysterious factor that leads a piece of content to stand out from the crowd?

    Join us as we sit down with a panel of visionary leaders from content marketing powerhouses to discuss how they have strategically grown their businesses by cutting through the noise.

    Speakers:
    Moderator - Trent Warrick, Content Marketing Manager, BrightTALK
    Cassandra Jowett, Senior Director of Marketing, PathFactory
    Shayne Tilley, Senior Director of Marketing at 99designs
    Matthew Woodget, Founder & CEO of Go Narrative
  • The State of Customer Marketing Recorded: Oct 14 2020 51 mins
    Katie Nachtwey, Alex Yakubov, Jeff Raymond, Ashley Ward & Scott Salkin
    Customer marketing is gaining momentum as more organizations realize the true value of a function entirely dedicated to driving customer retention, loyalty, advocacy, growth, and more. Let’s dive into how this function can revamp and amplify traditional go-to-market strategies by effectively serving each stage of the customer lifecycle from acquisition to loyalty.

    Speakers:
    Moderator - Katie Nachtwey, Executive Vice President of Customer Success, BrightTALK
    Alex Yakubov, VP of Marketing, Yubico
    Jeff Raymond, Executive Director, Client Engagement, Launch Marketing
    Ashley Ward, Director of Customer Marketing, LeanData
    Scott Salkin, VP, Revenue Marketing and Partnerships, Gainsight
  • B2B Earthquakes: Building Strategy and Plans to Bend, Not Break Recorded: Oct 14 2020 50 mins
    Rob Leavitt, Jennifer Jackson, Marianna Kantor, Tim Minahan, & Debbie Murphy
    CMOs understand that even the most carefully developed plans rarely survive intact when their teams hit the inevitable bumps in the road. But the industry earthquakes of 2020 are something else entirely. Pre-pandemic priorities went out the window as CMOs scrambled to shift focus, budgets, and teams, and the aftershocks are likely to continue for quite some time.

    So, what now?

    Join this panel of all-star marketing leaders for an inside look at strategy and planning amid our profoundly unsettled environment. We'll tackle the tough questions we've all been grappling with over the past year, including:
    - What matters most when disruption lurks around every corner?
    - How flexible can plans be while still retaining clear focus and direction?
    - How can we guide our teams to adapt and evolve in the face of continued uncertainty?

    Speakers:
    Moderator - Rob Leavitt, SVP - Consulting (ITSMA)
    Jennifer Jackson, VP Strategy and Execution (Teradata)
    Marianna Kantor, CMO (Esri)
    Tim Minahan, CMO (Citrix)
    Debbie Murphy, CMO (Gibraltar Industries)
  • Recharge: Explore an Artist's Studio Recorded: Oct 14 2020 28 mins
    Pheobe Cornog & Roxi Prima, Pandr Design Co. & Jen Reed, BrightTALK
    Where do artists find their inspiration? How do brands tell the best visual stories? Join us for a Recharge Session with San Francisco based muralists Pheobe and Roxi of Pandr Design Co. as they show and tell about some of their best work and inspiration behind the creation.

    Pheobe Cornog, Co-Founder, Pandr Design Co.
    Roxi Prima, Co-Founder, Pandr Design Co.
    Jen Reed, Marketing Programs Manager, BrightTALK
  • Survive or Thrive: Where Will B2B Event Marketing Go From Here? Recorded: Oct 14 2020 57 mins
    David Edwards, Melissa Goldberger, Eric Hadley, Nicole Feldman, Deanne Martin
    Events have been the cornerstone of many GTM strategies for decades. But how can event marketing continue to function with the economic, social, and health limitations brought on by the current climate?

    This panel will take a fresh look at event strategy through the lens of 2021. Join us as marketing thought leaders from across the industry will discuss where in-person, hybrid, and virtual events will push event marketing in the coming year(s).

    Speakers:
    Moderator - David Edwards, Business Manager & Associate Managing Director, NY, BrightTALK
    Melissa Goldberger, CMO, Capsule8
    Eric Hadley, EVP Marketing, iHeartMedia
    Nicole Feldman, Vice President Client Services, George P. Johnson
    Deanne Martin, Senior Event Manager, Aerospike
  • Using Intent Data to Predict the Future Recorded: Oct 14 2020 49 mins
    Nick Fagan, Parrish Blascka, Kathleen Schneider & Akbar Jaffer
    As the market for intent data continues to grow dramatically, so do the possibilities for how we utilize these key engagement signals. With the scale of intent data expanding, we continue to see momentum in how intent is integrated within organizations, the speed at which we can act on surging signals, and the expansion of touchpoints.

    Join us for this engaging panel where industry leaders strive to address how to effectively and efficiently predict the future using intent data and it’s signals.

    Speakers:
    Nick Fagan, Senior Director, U.S. Sales at BrightTALK
    Parrish Blascka, Sr. Director, Demand Generation, Nasuni
    Kathleen Schneider, CMO, Intent Derivatives
    Akbar Jaffer, CMO, McKinley Consulting Group
  • What's the Next Normal for B2B Marketing? Recorded: Oct 14 2020 45 mins
    David Pitta (BrightTALK), Kyle Lacy (Lessonly), Mark Kilens (Drift) & James Watson (Immerse)
    Marketing's new normal has shifted to the next normal - and the change we’re experiencing is here to stay. But if we don’t know where we’re going, how can we devise strategies that prepare our team for success?

    In this panel discussion, global thought leaders will discuss the rapid evolution of B2B marketing in 2020 and make their predictions for the future of our industry.

    Speakers:
    David Pitta, CMO, BrightTALK
    Kyle Lacy, CMO, Lessonly
    Mark Kilens, VP of Content and Community, Drift
    James Watson, CMO, Immerse
  • B2B Events in 2021: Meeting Tomorrow's Challenges Recorded: Oct 14 2020 51 mins
    Joel Harrison, Helen Coetzee, Carolyn Morgan & Faye Carter,
    B2B events have been through a transformation that’s both fast and furious, since the onset of the COVID-19 pandemic. And there’s little sign of the pace of change slowing down – if anything, it’s only speeding up, as digital events platforms accelerate development and buyers become more discerning.

    So, where does that leave B2B marketers, who relied on physical events to build their brands, engage their audience and convert their leads? What must they do to build an events programme fit for 2021 and beyond? In this live webinar, we’ll explore how this critical challenge is likely to evolve, and how marketers (and salespeople) must respond to them.

    We’ll examine:
    - How to engage increasingly time-poor and discerning buyers with digital events
    - How to prepare for the end of social distancing and a return to physical events
    - How the events tech sector has responded to COVID-19, and how to find the right technology
    - What exactly a hybrid event is, and what’s required to run one
    - How to ensure new event formats continue to meet sales objectives

    Speakers:
    Joel Harrison, Editor-in-Chief, B2B Marketing
    Helen Coetzee, Founder & CEO, MPG
    Carolyn Morgan, Managing Consultant, Speciall Media
    Faye Carter, Head of Experiential, Deloitte
  • Sales and Marketing Showdown: What's Keeping You Up at Night? Recorded: Oct 14 2020 49 mins
    Jeff Kunken, Ryan Ashburn, Katie Lewis, Jason James, David Pitta, Tanya Dracolakis, and Jennifer Reed, BrightTALK
    Only 8% of companies can claim strong marketing and sales alignment, according to Forrester. If partnership across these to teams is essential to revenue growth, why does it seem to be so challenging to achieve?

    In "Alignment Feud", BrightTALK’s marketing and sales teams will go head-to-head on how they’ve aligned on their priorities, created true collaboration, and overcome business challenges. This game show-style talk will feature a range of categories on topics that keep marketing and sales professionals up at night. We’ll dig into the results and share tips and tricks that have worked for the BrightTALK team.
  • Recharge: Meditation at Home Recorded: Oct 14 2020 22 mins
    Natasha Richardson, Yoga & Transformational Life Coach
    Staying mindful about the mind and body can be challenging while working from home. Take a break from your day and join us for a Recharge Session with UK-based wellness expert Natasha Richardson as she demonstrates easy ways to focus your energy in order to maintain a positive outlook and energized body through at-home meditation and yoga.
  • Driving Engagement in the Video Age Recorded: Oct 14 2020 45 mins
    Jon Mycroft (BrightTALK), Billy Cina (Marketing Envy) & Lara Martini (DMA)
    2020 may have been chock full of uncertainty, but one thing is clear - video marketing has never been so powerful. Companies are doubling down on webinar content, experimenting with TikTok or Reel, and investing in short and long-form video creation. But when all is said and done, will marketers continue to prioritize video in the years to come?

    Join our panel of experts as we discuss the rapid evolution of video marketing, how to cut through the noise, and where the industry will go from here.

    Speakers:
    Moderator - Jon Mycroft, Director, Creative Accounts, BrightTALK
    Billy Cina, Managing Partner, Marketing Envy
    Lara Martini, Board Member, Data and Marketing Association UK
  • Going All In: Resource Management Priorities Recorded: Oct 14 2020 61 mins
    Paul Gilhooly (BrightTALK), Jess Bahr (NS1), and Skip Fidura (OVERMORE Group)
    Making strategic and efficient marketing investments will continue to be a top priority as we look ahead to 2021. With the fiercely competitive digital landscape, knowing how and where top marketers are investing will speak volumes.

    Join this panel to see where top marketing leaders are planning to swing big in the coming year and where they are cutting back. While we won't share top-secret budget numbers, we will highlight how different marketing thought leaders are maximizing ROI across marketing channels in 2021.

    Speakers:
    Moderator - Paul Gilhooly, VP Sales, BrightTALK
    Jess Bahr, Sr. Director, Growth & Analytics, NS1
    Skip Fidura, CMO, OVERMORE Group
  • Marketing When Nobody is in the Office Recorded: Oct 14 2020 48 mins
    Andy Wiggans (BrightTALK), Lauren King (Peak.AI) & Pe'era Feldman (Joonko)
    In the past year, nearly every marketer has been faced with a question: how can you effectively drive demand and crush KPI’s when no one's in the office?

    As companies both large and small adjust to a new normal of remote work, join us for an expert panel that dives into how marketing teams worldwide are reallocating resources, pivoting goals, and aligning employees to drive revenue and provide value remotely.

    Speakers:
    Andy Wiggans,VP & Regional Managing Director EMEA, BrightTALK
    Lauren King, CMO, Peak.AI
    Pe'era Feldman, VP Marketing and Sales, Joonko
  • Keynote Session: The Future of B2B Marketing Recorded: Oct 14 2020 48 mins
    Paul Heald (BrightTALK) & Dr. Dave Chaffey (Smart Insights)
    COVID-19 is potentially the single most impactful event in the history of digital marketing. While businesses have been prioritizing digital strategies and channels for years, 2020 has completely reshaped how professionals engage with brands, products, and content.

    Join Paul Heald, BrightTALK CEO, and Dr. Dave Chaffey, co-founder and content director of Smart Insights, as they reminisce on the history of digital transformation, explore the future of B2B marketing, and discuss how to compete in an ever-changing economy.

    Speakers:
    Paul Heald, CEO, BrightTALK
    Dr. Dave Chaffey, Co-Founder and Content Director, Smart Insights
Latest content in marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: B2B Demand Generation Myths DEBUNKED
  • Live at: Feb 12 2020 12:00 pm
  • Presented by: Sowmya Moni, Marketing Director, Incture Technologies
  • From:
Your email has been sent.
or close