Pivoting, not Pausing Content During a Crisis

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Presented by

Levitica “Lee” Watts, Chief Marketing Officer, Smith, Gambrell & Russell, LLP

About this talk

With the current global crisis, marketers will need to approach marketing differently as we move forward. The temptation may be to stop marketing, creating or speaking to your audience. However, we must continue to prepare for growth and look to the future. This presentation will focus on content strategies marketers can implement when a crisis tempts you to stop marketing or pause your efforts. The goal is to pivot, not pause. Attendees will learn: -The importance of assessing your current content -Creative ways to repurpose content for the current situation -Strategic tactics for connecting the dots for business development -How to look for opportunities and leverage your company’s content

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