THINK inside the box: The Evolution of Content

Presented by

Shallu Behar-Sheehan, CMO, Truata

About this talk

Many of us are exposed to the adage to constantly think outside the box. However, if we pause for a moment and recognise that our ‘new normal’ has resulted in not just us experiencing isolation, but also our budgets. We tend not to venture thinking inside the box because we are consumed with what’s outside it. The evolution of content during a crisis is forcing us to re-evaluate, repurpose & refresh what we have spent hours initially creating. Great content has the potential to stay relevant for evergreen use. Join this session and take away insights from the following: The 3 Cs (contact-centric content) and how to re-build this view The content conundrum – how to re-purpose the content strategy The migration of content consumption during a crisis

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