B2B Content Wars: 4 Components of a Winning Content Marketing Strategy

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Presented by

Karthik Nair, Director of Demand Generation, JOOR

About this talk

Uncertain times call for going back to the basics, while staying nimble to respond as the situation keeps evolving in your industry. Marketers in every industry find themselves in a surreal situation today with the health crisis and potential financial crisis staring at us. Now more than ever we need to build a content marketing strategy that not just wins the attention of our audience in a highly competitive environment, but also finds a way to make lives easier. The 4 components to craft such a successful content strategy involve the need to have a deep understanding of the:  1. Questions the user would ask as they move through the buying journey 2. Buying journey 3. Channels where users spend time seeking solutions to their biggest challenges 4. Data that will give you insights into how users are engaging with your content Join this webinar to access best practices and frameworks to:  Build a content strategy that revolves around the users’ needs  Identify the right distribution channels for each phase of the funnel  Data you should collect to help you optimize your content strategy

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