Top Tips: Building a B2B Demand Centre

Presented by

John Sweeney, DemandGen; Jay Gaines, Sirius Decisions; Kees Henniphof, NetApp & Amit Malhotra, Colt

About this talk

Is finding new revenue from prospects or existing customers the biggest marketing challenge you face in 2012? Ensuring that your global marketing investments are fully-integrated, connected to your content and the results are measurable is a business imperative. Meanwhile the "skills-gap" widens as field marketers struggle to acquire the technical skills necessary to utilize the full potential of today's marketing tools. One increasingly successful strategy to pursue is the developments of DEMAND CENTRES to provide field marketers with 'on-demand' access to marketing services. For this webcast we've assembled a panel of experts to provide "top tips" on building Global DEMAND CENTRES from COLT, NetApp and leading B2B marketing advisor Sirius Decisions

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