How to Boost Sales with a Free Trial Model
This presentation will look at the state of the art in utilizing a free trial model in B2B marketing. Find out how to systematically increase revenues and lower customer acquisition costs using a self-service, free trial. The speaker will present findings from the analysis over over 1 million trial and paid customers. Learn how to find trial users most likely to buy, how to engage these prospects and turn them into paid customers.
Recorded
Feb 16 2012
31 mins
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Presented by
Dominique Levin, CMO, Totango
Dominique Levin, CMO, Totango
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- Title: How to Boost Sales with a Free Trial Model
- Live at: Feb 16 2012 5:00 pm
- Presented by: Dominique Levin, CMO, Totango
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