This presentation will look at the state of the art in utilizing a free trial model in B2B marketing. Find out how to systematically increase revenues and lower customer acquisition costs using a self-service, free trial. The speaker will present findings from the analysis over over 1 million trial and paid customers. Learn how to find trial users most likely to buy, how to engage these prospects and turn them into paid customers.
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…