From Faceless to FANtastic: How to effectively grow your fan base

Presented by

Ekaterina Walter, Social Media Strategist, Intel

About this talk

There is no debate that Facebook is THE destination for a lot of consumers around the world. And businesses have taken notice. Growing your fans base and engaging effectively on Facebook is more art than the science. In the social digital realm where the News Feed Optimization is becoming critical, it is important to know what other businesses are doing to successfully engage their fan base. Because on Facebook engagement equals brand exposure. This session will discuss lessons learned and tips and tricks of effective engagement. It will show the variety of practical/creative tactics and actionable tips that can help improve your Facebook marketing efforts and grow your fan base. my bio: Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Ekaterina is a recognized thought-leader in her field, a vibrant speaker, and is a regular contributor to well-known industry publications such as Mashable, Fast Company, and others. You can connect with her on Twitter @ekaterina or through her blog - Building Social Bridges.

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