Roundtable: Making the Business Case for Social Media

Presented by

Michael Brito, LaSandra Brill & Janice Nall; moderated by Val-Pierre Genton

About this talk

LaSandra Brill, Manager, Web & Social Media Marketing at Cisco Michael Brito, Social Media Strategist at Intel Janice R. Nall, Director of the Division of eHealth Marketing at the National Center for Health Marketing, part of the US Government's CDC Moderator: Val-Pierre Genton, VP of Business Development at BrightTALK The sceptical marketer Really? Social Media for Business? I mean, seriously – social media networks haven’t even figured out how to monetize their own communities properly. Social needs some time to grow up before I can trust it. With my budgets being scrutinized, I cannot afford to spend money on anything I cannot track properly…ROI is everything these days – plus, it’s so time-consuming! The socialite Are you kidding me?? Dell has earned 2 million USD through @DellOutlet via Twitter referrals. The YouTube/Facebook/MySpace generation is now moving into the board room – they’ve stopped (only) eating pizza and are now buying your products. They’re using social media as the new word of mouth. I would look at standing out from your peers by doing fresh stuff that connects to the bottom line. Social media does. Management I don’t care what you do, just make sure it makes us money and aligns with brand. Oh – we will want a quarterly report on everything you’ve spent and how it created tangible and meaningful opportunities…that’s if you want a budget next quarter. And YOU? What is your view? What do you want to hear? Tune in, take part in live polls, ask the panel questions in real time on the day or e-mail me now: vgenton at I look forward to your participation – sparks will fly, the business case for social media may or may not be made…

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